Head of Brand, Growth Marketing & Partnerships

About Rite

Rite is a rapidly expanding wellness brand in the Middle East, specializing in making daily nutrition delightful through functional gummies and drink mixes. Originating in Dubai with operations expanding into Saudi Arabia, Rite aims to build a comprehensive wellness ecosystem that integrates content, community, education, and exceptional products. The brand is currently accessible online and available in over 300 stores.

Role Overview

The Head of Brand & Growth Marketing will spearhead Rite's marketing strategy across the UAE and Saudi markets. This position holds accountability for ensuring that every customer interaction—including paid advertising, social media, CRM, influencers, and content—is cohesively aligned to reinforce a premium brand image while driving profitable expansion. The role focuses on leadership, enhancing creative quality, coordinating internal and external teams, and partnering closely with company founders to shape Rite’s future trajectory.

Key Responsibilities

• Lead brand positioning and creative direction for all marketing channels, ensuring consistency and elevated quality across Meta, TikTok, Snapchat, CRM platforms, and the company website.
• Collaborate with media buyers, UGC advertising agencies, and creative strategists to monitor performance, identify successful creative strategies for the UAE and Saudi markets, and align creative production with data-driven insights.
• Own the content calendar and social media strategy, driving organic growth, video production, UGC planning, community building, and brand storytelling, while managing both internal social media/influencer teams and external creators.
• Direct the influencer program strategy, including creator sourcing, negotiation support, affiliate and whitelisting strategies, campaign execution, and performance analysis, maintaining strong relationships with creators across both countries.
• Develop and execute partnerships and brand activations to boost brand visibility, customer acquisition, and community engagement through co-marketing, events, packaging, sponsorships, and experiential marketing.
• Lead CRM strategy and execution, owning email campaigns, customer journey planning, loyalty programs, and new product launch communications in collaboration with CRM agencies.
• Manage multiple external agencies and freelance professionals to ensure alignment and progress toward shared goals.
• Provide leadership to a distributed team including creative strategists, graphic designers, social media executives, and country managers, fostering a culture of accountability, speed, and continual improvement.

Candidate Profile

• 3–5+ years of relevant experience with e-commerce, direct-to-consumer, or consumer brands.
• Proficient in performance marketing, offline marketing, social media, content creation, and influencer relationship management.
• Strong understanding of acquisition-driven marketing, agency and cross-functional team management, and insight into UAE and Saudi consumer behaviors.
• Ability to think commercially and strategically while maintaining creativity.
• Highly organized, proactive, with an emphasis on efficient execution and constant process improvement using AI tools.
• Experience thriving in fast-paced startup environments and comfortable wearing multiple hats.
• Entrepreneurial mindset with a passion for ownership, innovation, customer experience, and growth.

What We Offer

• An opportunity to build one of the Middle East's fastest-growing wellness brands with strong autonomy to shape marketing and partnerships.
• A competitive salary with a performance bonus structure.
• Chance to lead and develop a growing marketing team.
• Exposure to high-growth markets with a focus on the UAE and Saudi Arabia and prospects for international expansion.
• A dynamic, fast-moving work culture without bureaucratic delays.
• Company-sponsored visa, comprehensive health insurance, annual flight tickets, generous leave policies, and necessary tools to excel.
• Flexible work arrangements and opportunities to travel to Saudi Arabia for key business activities.
• Unlimited access to Rite products and a role in defining the future of regional wellness.