Head of Brand, Direct-to-Consumer Health & Wellness

About Hyprwork

Hyprwork is an expanding organization dedicated to creating and scaling direct-to-consumer (DTC) brands in the health and wellness sector. Our leading brand, Rejuvacare, has demonstrated success with products such as RejuvaKnee, which support adults in regaining mobility and experiencing less pain. Our products are trusted by over 400,000 customers and primarily shipped to the U.S. We have grown twelvefold in a year, employing nearly 150 people across 15+ countries. We embrace a remote-first and asynchronous work culture with a strong emphasis on accountability.

Role Overview

This leadership position is responsible for defining and steering the strategic vision for brand and product across our growing portfolio, focusing on newer brands. Reporting directly to the CEO, this role will involve building and leading a dedicated team.

Key Responsibilities

• Develop and own the foundational brand positioning, narrative, and messaging architecture with an emphasis on emerging brands in the portfolio.
• Manage the brand identity including voice, visual design, tone, and maintain consistent guidelines as the company expands.
• Provide directional oversight of the product experience encompassing digital product aspects such as claims, UX/UI, as well as physical products and packaging.
• Guide social media strategy and user-generated content to ensure consistent and credible brand representation where customers engage.
• Collaborate closely with performance marketing and creative teams so that brand strategy complements direct response efforts, ensuring all claims are responsibly built and compliant.
• Build, develop, and lead the brand team while continuously monitoring brand health through customer perception insights.

Required Qualifications

• Proven senior leadership experience in brand or brand-product roles within DTC consumer sectors, preferably health, wellness, supplements, or other claims-led categories.
• Demonstrated ability to establish brand and product vision from the ground up, including positioning, messaging, identity, and integration with product, packaging, and social media.
• Strong understanding of claims-driven health and wellness branding, maintaining compliance while effectively building customer trust.
• Experience operating in a performance-driven and direct-response environment where brand efforts must drive conversion beyond awareness.
• Fluency or near-fluency in English with excellent editorial skills and the ability to shape brand voice tailored to a U.S. audience and communicate with U.S. media and partners.

Preferred Experience

• Background in health and wellness sectors, supplements, or targeting the 55+ demographic.
• Involvement with creator or influencer ecosystems.
• Expertise in packaging and product marketing.
• Track record of launching new brands from inception.

Benefits and Perks

• Fully remote senior leadership role with direct ownership and influence over brand function development.
• Monthly performance-based bonus linked to key performance indicators.
• Paid time off and wellness stipend.
• Generous budget for personal growth including conferences and educational courses.
• Company-funded computer allowance after achieving tenure milestones.
• Global medical insurance contributed by the company.
• Leadership retreats funded by the company.
• Allowance for in-country meetups.
• Birthday gift card.
• Authority to recruit and expand the brand team as the function scales.