Head of Brand and Marketing

About the Company

BioFrost is a fast-scaling wellness and consumer healthcare label under Aamrita Global LLP. The brand focuses on modern cold-therapy products that support pain relief and recovery, including gels, roll-ons, and sprays. Its products are used by physiotherapists, athletes, and everyday consumers across India. The business is expanding through direct-to-consumer channels, major marketplaces such as Amazon and Flipkart, and its own website, with growth driven by performance marketing, influencer collaborations, and an active social media presence. The company is building a digitally native, science-led brand centered on wellness and innovation.

Role Overview

This leadership position is responsible for steering BioFrost’s brand direction and marketing roadmap. Reporting to the founders, the role involves shaping brand strategy, strengthening product positioning, using consumer insights to guide decisions, and leading integrated marketing efforts. The person in this role will also mentor the internal marketing team and help build a scalable, consumer-focused healthcare brand.

Location, Experience, and Compensation

Location: Mumbai (Chembur), India

Experience required: 8 to 12 years

Salary: INR 18–25 LPA

Employment type: Full-time

Key Responsibilities

• Set the direction for the overall brand strategy and market positioning.
• Create yearly and quarterly marketing plans that support business objectives.
• Guide and support the Performance Marketing Manager, content team, and external agency partners.
• Maintain a consistent brand voice and message across all customer interactions.
• Plan and execute product launches, go-to-market initiatives, and seasonal campaigns.
• Track marketing outcomes and suggest strategic improvements based on results.
• Study consumer behavior, industry movements, and competitor activity to inform decisions.
• Work closely with Sales, Product, E-commerce, and Operations teams.
• Define marketing KPIs and regularly assess business performance against them.
• Promote a strong, results-oriented marketing culture built on accountability, innovation, and growth.

Candidate Profile

• Background of 5 to 7 years in brand marketing, consumer marketing, or category management.
• Prior exposure to FMCG, consumer healthcare, OTC, wellness, personal care, or D2C businesses.
• Demonstrated success in creating and growing consumer brands.
• Good grasp of brand strategy, product marketing, and marketing analytics.
• Hands-on experience leading cross-functional marketing teams.
• Strong business understanding with the ability to turn insights into commercial growth.
• Excellent leadership, communication, and stakeholder management abilities.
• MBA or PGDM in Marketing is preferred.

Preferred Skills and Expertise

Brand strategy, brand management, marketing strategy, consumer marketing, brand positioning, product marketing, category management, digital marketing, performance marketing, marketplace marketing, Amazon and Flipkart marketing, Google Ads, Meta Ads, marketing analytics, consumer insights, campaign management, marketing planning, team leadership, and budget management.

Why This Role

• Help shape the growth of a fast-expanding consumer healthcare brand.
• Work directly with the founders and contribute to key business decisions.
• Lead an existing marketing team and influence long-term brand direction.
• Take ownership of meaningful initiatives with room for innovation and impact.
• Receive a competitive compensation package with strong growth potential.

Eligibility

This opportunity is open to any graduate with the relevant background and experience. MBA/PGDM in Marketing is preferred.