Head of Brand and Marketing

Role Overview

We are partnering with a distinguished financial services firm to appoint a Head of Brand and Marketing. This critical role offers the chance to influence and direct the organisation's brand identity, marketing initiatives, and customer communication strategies.

Key Responsibilities

• Lead integration and coordination of marketing strategies, customer communication, and engagement efforts across the business.
• Stay abreast of cutting-edge marketing technologies and shifting customer demands across industries to guide future strategic and investment choices.
• Manage performance metrics for marketing campaigns, customer engagement, and brand success through the full lifecycle of the customer journey.
• Champion data-driven, AI-enabled multi-channel customer engagement programs to produce tangible business results.
• Define strategic priorities by allocating resources and investment to maximize organizational value and foster sustainable growth.
• Steer the development and consistency of the brand identity, ensuring a unique brand experience at every customer interaction.
• Lead go-to-market strategies by crafting cohesive communication plans that tie business objectives with customer expectations across diverse channels.

Candidate Profile

• Significant senior leadership experience in consumer-facing and regulated sectors.
• Demonstrated ability to devise organisation-wide brand strategies that improve customer satisfaction and commercial results.
• Experience managing large-scale transformations that include multi-channel marketing programs.
• Strong commercial insight paired with expertise in applying customer analytics to enhance outcomes.
• Thorough knowledge of advertising regulations within regulated industries to ensure compliance.
• Proven history executing integrated digital media campaigns while collaborating effectively with agency partners.
• Alignment with core values such as integrity, empathy, accountability, inclusivity, and dedication to creating positive social impact.

Additional Information

This organisation values diversity and inclusiveness and welcomes applications from all qualified candidates. The recruitment process is managed by Robert Walters Operations Limited as the employment business and agency.