Head of Amazon - Children’s Apparel/Fashion

About the Company

Our client is a well-established premium children's apparel brand with a strong footprint in the U.S. market. The company primarily serves consumers directly but is actively expanding through marketplaces, wholesale partners, and select brick-and-mortar retail locations. Despite its long-standing presence, the organization maintains a dynamic, entrepreneurial culture requiring autonomy, flexibility, and cross-department collaboration.

Role Overview

This newly created role of Head of Amazon will lead the Amazon marketplace channel from strategy through execution while taking full ownership of financial results. Reporting to the Chief Digital Officer, this General Manager-level position will develop Amazon into a significant growth avenue contributing approximately 10-20% of company revenue. The role is an individual contributor position with external support from agencies and internal teams, but the primary responsibility for the marketplace’s performance rests entirely with this leader.

Key Responsibilities

• Design and implement the overall strategy and operational plan for the Amazon channel, including setting financial targets.
• Manage full P&L accountability covering revenue, margins, advertising spend, and profitability.
• Lead the launch and ongoing expansion of the direct marketplace business on Amazon.
• Oversee sales forecasting, product assortment planning, pricing strategies, inventory management, and promotional efforts.
• Ensure high-quality product listings, engaging content, customer reviews management, search optimization, and storefront presentation.
• Collaborate with external agencies to develop and execute performance marketing and advertising initiatives.
• Engage hands-on in Seller Central for performance monitoring, issue resolution, and operational updates implementation.
• Establish clear performance metrics, reporting frameworks, and governance protocols for the Amazon business.
• Supervise agency partnerships as business extensions while holding accountability for results.
• Collaborate cross-functionally with merchandising, product, sourcing, finance, operations, marketing, and executive teams.
• Effectively influence organizational decisions without formal authority.

Candidate Profile and Requirements

• Proven substantial experience managing an Amazon marketplace channel, preferably within premium branded apparel.
• Current, direct, hands-on familiarity with Seller Central and navigating Amazon's evolving platform.
• Track record of owning P&L and successfully building or scaling a sizable e-commerce business.
• Demonstrated expertise in sales forecasting, promotional planning, product listings, advertising, and marketplace operations.
• Experience in premium children’s apparel is highly desirable; broader premium apparel background may also be accepted.
• Strong analytical and financial acumen with commercial orientation.
• Capability to assess, challenge, and guide specialized external agencies.
• Entrepreneurial mindset, adaptability, and ability to operate as an autonomous senior contributor.
• Excellent communication and cross-functional influencing skills.
• Willingness to work on Pacific Time Zone business hours and travel roughly monthly.