Growth Marketing Specialist

About the Role

Farsight Solutions LLP is seeking a proactive Growth Marketing Specialist to spearhead and optimize digital advertising initiatives. This role emphasizes performance marketing, with responsibilities including managing Meta advertising campaigns, lead generation, budget optimization, and enhancing social media engagement. The candidate will primarily focus on promoting government funding schemes, MSME loans, startup funding, and related financial services.

Primary Responsibilities

• Design, execute, and fine-tune paid advertisements on Facebook and Instagram platforms.
• Consistently generate quality leads while keeping cost per lead (CPL) within targets.
• Supervise advertising budget allocation, monitor campaign performance, and maximize return on investment.
• Track, analyze, and compile campaign performance metrics daily, weekly, and monthly.
• Develop lead acquisition strategies for clients interested in government funding, startup subsidies, and MSME loans.
• Collaborate with channel partners, sponsors, affiliates, and lead providers to expand business prospects.
• Implement advanced audience targeting, remarketing, and lookalike audience methodologies to boost conversion rates.
• Manage and grow the company’s presence on Facebook, Instagram, LinkedIn, and YouTube.
• Coordinate content calendars and collaborate with the design team for creative assets, videos, and promotional campaigns.
• Stay current with Meta Ads policies, digital marketing trends, and platform algorithm updates.
• Work closely with sales teams to enhance lead quality and improve conversion efficiency.

Required Skills and Knowledge

• Proficient in managing Meta Ads platforms, especially Facebook and Instagram advertising.
• Experienced in performance marketing with a focus on lead generation campaigns.
• Skilled in budget management, allocation, and campaign optimization techniques.
• Knowledgeable about audience segmentation, pixel configuration, conversion tracking, and data analytics.
• Experienced with social media account management and content strategy planning.
• Good analytical capabilities for campaign reporting and performance evaluation.
• Familiarity with Google Ads and WhatsApp API is advantageous.
• Understanding of search engine optimization (SEO) and current digital marketing industry trends.
• Experience marketing financial services, government funding, MSME, or startup advisory products is preferred.
• Excellent communication skills and the ability to coordinate across teams efficiently.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or a related discipline.
• Certification in Digital Marketing is desirable.

Experience

2 to 5 years of demonstrated experience in the digital marketing and performance marketing domains.

Performance Metrics

• Achievement of daily qualified lead generation targets.
• Maintaining cost per lead (CPL) within defined benchmarks.
• Optimization of return on ad spend (ROAS).
• Improvement of campaign conversion rates.
• Growth in social media engagement metrics.
• Enhancement of lead-to-conversion ratios.
• Efficient budget utilization and allocation.