Growth Marketing Specialist - Consumer App Channels

Position Overview

This role is presented on behalf of a partner organization based in Germany, which manages all application processes and subsequent steps. The Growth Marketing Specialist will spearhead the global user acquisition efforts for a rapidly expanding consumer app by deploying innovative marketing approaches and forging strategic partnerships.

The candidate will lead the planning and execution of impactful growth strategies that blend creativity, data-driven insights, and experimentation. Collaborating closely with marketing, design, product, and performance teams, the role involves launching campaigns to broaden user reach and boost customer acquisition.

The role demands both strategic insight and practical implementation skills with a strong emphasis on measurable business results. Responsibilities include exploring novel distribution channels, establishing scalable partnership programs, and optimizing the entire acquisition funnel.

Key Responsibilities

• Establish and grow strategic partnerships to drive consumer user acquisition.
• Design and implement integrated marketing campaigns across multiple channels such as partnerships, paid media, email, social channels, out-of-home advertising, PR, and product platforms.
• Enhance current partnership programs and identify new acquisition opportunities.
• Investigate and develop new distribution avenues within sectors like loyalty platforms, retail, education, travel, and commerce.
• Craft attractive bundled offers and value propositions to increase adoption rates.
• Manage complete co-marketing campaigns, handling everything from planning and creative development to launch and performance evaluation.
• Create compelling campaign messaging, optimize landing pages, design email marketing, and maintain regular customer communication.
• Coordinate with design teams to develop high-quality creative assets aligned with brand guidelines.
• Monitor and optimize campaign performance using key metrics such as attribution, customer acquisition cost (CAC), lifetime value (LTV), retention, return on ad spend (ROAS), and incrementality.
• Continuously evaluate and refine acquisition strategies through testing to maximize sustainable growth.

Candidate Requirements

• A minimum of five years’ experience in growth, partnership, consumer, or integrated marketing roles.
• Demonstrable success in building and scaling partnership programs that drive measurable customer acquisition.
• Comprehensive understanding of growth analytics, attribution models, experimentation techniques, incrementality, ROAS, and performance measurement.
• Exceptional copywriting skills capable of producing highly engaging, conversion-oriented marketing content.
• Strong creative insights and proven ability to work collaboratively with creative and design teams.
• Excellent project management capabilities with experience handling simultaneous initiatives.
• Ability to blend strategic vision with hands-on marketing execution.
• Analytical proficiency in using data to optimize marketing campaigns.
• Effective communication and collaboration skills for working with cross-functional teams.
• Passion for consumer technology, AI-driven products, and pioneering marketing strategies.

Additional advantageous experience includes:

• Knowledge of lifecycle marketing and customer loyalty strategies.
• Expertise in performance and affiliate marketing.
• Skill in identifying and scaling unconventional acquisition channels.
• Background working with fast-growing technology companies or consumer-focused digital products.

Benefits

• Remote-first working model with flexible arrangements across Europe.
• Opportunity to contribute to a globally scaled, AI-powered consumer product.
• Annual stipend for professional development.
• Annual travel allowance for in-person collaborator meetings.
• Company-wide annual retreats hosted internationally.
• Monthly coworking space allowance for remote workers.
• Culture that promotes high autonomy, innovation, rapid execution, and impact-focused work.
• Pathways for ongoing career advancement and cross-departmental teamwork.

Additional Information

The hiring partner utilizes AI-enabled matching technology to efficiently and impartially review applications based on core criteria, comprising a shortlist directly shared with the employer who manages final interviews and assessments. Candidates’ privacy is protected under GDPR with rights to data access and correction. AI tools support application assessment but do not replace human decision-making. Final hiring decisions rest with the partner employer.