Growth Marketing Manager - Greater China Market

About the Company

Paradigm Operations LP-AL is a key player providing financial infrastructure solutions enabling businesses worldwide to accept payments, increase revenue, and capitalize on new opportunities. Their mission focuses on boosting the digital economy's output globally.

About the Team

The Growth Marketing team is composed of performance-focused marketers and channel specialists collaborating across growth, creative, analytics, and regional marketing functions to drive revenue across all company segments and offerings globally.

Role Overview

This position centers on the Greater China region, where the Growth Marketing Manager will be responsible for launching, validating, and expanding paid media and growth marketing initiatives tailored for the Chinese market. This is a pioneering role involving channel identification, playbook development, and scaling proven strategies.

Key Responsibilities

• Establish and expand paid media campaigns on native Chinese platforms such as WeChat Ads, Baidu SEM, Douyin (Ocean Engine), Xiaohongshu, Zhihu, Bilibili, as well as other programmatic solutions like Tencent Guangdiantong and ByteDance Pangolin.
• Create and manage a testing roadmap to evaluate channel effectiveness by formulating hypotheses, conducting experiments, measuring increments, and making informed decisions on scaling budgets.
• Oversee web optimization and adapt landing pages to effectively convert visitors within the Chinese audience.
• Develop performance measurement frameworks specific to Chinese channels, collaborating with analytics teams to connect campaign outcomes to user signups, activations, and revenue.
• Manage advertising budgets, campaign pacing, and provide transparent performance reports across various time zones.
• Possess hands-on expertise to navigate, set up, and unblock media platforms and relevant partnerships within China.
• Maintain up-to-date knowledge on China’s digital marketing landscape including platform algorithm changes, content and privacy regulations like PIPL, and emerging marketing channels.
• Collaborate with regional marketing, sales, and product marketing teams to ensure alignment of paid media strategies with wider China market plans.
• Produce concise, clear updates and strategic insights tailored for a broad audience, ranging from paid media experts to senior company leadership.

Minimum Requirements

• At least 5 years of digital marketing experience focusing on hands-on management of paid advertising on China-native platforms such as WeChat, Baidu, Douyin, and Xiaohongshu.
• Fluency in Mandarin and English, with capabilities to craft ad content, assess creative materials, and communicate strategy in both languages.
• In-depth understanding of China's digital marketing environment, including platform functions, ad formats, targeting methods, content compliance, and user behavior.
• Proven ability to initiate new marketing channels from inception to scaling, confirming their effectiveness through data.
• Strong analytical skillset to interpret campaign data, detect trends, and optimize initiatives based on metrics.
• Background in B2B marketing, especially within SaaS, developer-focused tools, fintech, or high-growth technology sectors.
• A self-driven approach to independently advance strategic and operational tasks quickly within a dynamic environment.
• Excellent written communication skills for preparing performance reports understandable to varied audiences.

Preferred Qualifications

• Over 7 years of dedicated digital marketing expertise particularly focused on the China market.
• Experience targeting developers or technical professionals within China.
• Familiarity with China-specific analytics and marketing attribution platforms.
• Skills related to web optimization, conversion rate optimization (CRO), or tailored landing page testing for Chinese users.
• Awareness of and compliance with China's digital marketing regulations such as PIPL, CAC content guidelines, and sector-specific advertising constraints.
• Experience collaborating in a multinational company environment with coordination across multiple time zones.