Growth Marketing Lead - Meta Ads & Lead Generation

About Diana Hemmad – Loan Market

Diana Hemmad – Loan Market is a strategic mortgage broking firm dedicated to assisting property owners and investors make informed decisions about their lending. Beyond securing competitive interest rates, the company helps clients optimize loan structures and equity to support future purchases and wealth-building. In under a year, the business expanded its Instagram following to over 14,000 and tripled its size, aiming to grow fivefold within the next year.

Role Overview

We are seeking a Growth Marketing Lead to own and drive our paid acquisition efforts, particularly on Meta platforms such as Facebook and Instagram. This full-time contractor role based in Alexandria, Sydney offers a base fee of $80,000 annually with up to $12,000 in KPI bonuses, totaling potential earnings of $92,000 annually. You will work closely with the director and benefit financially from the revenue your campaigns generate.

Responsibilities

• Develop and execute paid advertising strategies primarily on Meta platforms including Facebook and Instagram.
• Manage advertising budgets, campaign structures, audience targeting (prospecting and retargeting), and Meta Pixel configurations.
• Continuously test new audiences, creatives, hooks, and offers, scaling successful campaigns while monitoring lead quality and conversion metrics.
• Oversee Google Ads campaigns where applicable and identify new opportunities for paid acquisition.
• Focus on full funnel performance by analyzing and improving landing pages, lead generation funnels, booking rates, and lead nurturing processes.
• Collaborate with internal teams to assess lead quality and optimize the conversion journey from advertisement to booked appointments and beyond.
• Partner with content teams and directors to generate innovative campaign concepts, creative briefings, video scripts, calls to action, and downloadable lead magnets.
• Regularly track, analyze, and report campaign performance metrics including cost per lead, appointment booking, lead quality, conversion rates, and contribution to overall business growth.
• Contribute to building growth marketing strategy, future marketing team development, recruitment, and mentoring as the business scales.

Requirements

• Minimum two years of hands-on experience in growth marketing or managing paid media campaigns, notably on Meta Ads platforms.
• Proven expertise in lead generation campaign management, creative testing and optimization, and data-driven performance analysis.
• Strong knowledge of landing page optimization, marketing funnels, Meta Pixel, audience retargeting, and tracking solutions.
• Experience with Google Ads is highly valued.
• Background in finance, property, professional services, or high-value lead generation is advantageous but not mandatory.
• Ability to formulate clear strategies and implement campaigns from inception through scaling while maintaining lead quality and cost efficiency.
• Commercial mindset focused on driving measurable business growth and profitability.
• Ownership-driven, ambitious, quick yet quality-focused, and able to communicate clearly and respectfully.

Compensation and Work Conditions

• Annual contractor fee of $80,000 plus quarterly KPI bonuses up to $3,000, summing to $12,000 yearly in performance incentives.
• Full-time contractor role requiring an active ABN, initially onsite in Alexandria, Sydney with potential for hybrid work after 90 days.
• Direct access to company directors, enabling fast decision-making and streamlined campaign implementation.
• Opportunity to lead marketing function development and grow responsibilities within the expanding business.

Additional Information

The bonus schemes are tied to key measurable outcomes such as cost efficiency per lead and booked appointment, lead quality assessments, campaign performance, and contribution to company growth objectives. Candidates who demonstrate commercial acumen, ownership, and proven results in prior campaigns will be given preference. Applicants are required to submit a resume along with a brief introduction discussing their experience with Meta Ads, lead generation campaigns, advertising budgets handled, examples of campaign improvements or scaling, familiarity with Google Ads and funnels, motivation to join a growing business, and their milestones for the first 90 days.