Group Director of Media Strategy - B2B

About the Role

This position offers a senior leadership opportunity to head media strategy for high-value B2B clients based in the United States. The Group Director will oversee strategic accounts, manage cross-functional media teams, and drive integrated media campaigns utilizing both traditional and digital channels. The role focuses on leveraging data, AI-powered tools, and consumer insights to optimize media investments and deliver measurable business outcomes. This is ideal for a commercially savvy leader with a blend of strategic vision, operational excellence, and commitment to team growth within a dynamic, collaborative setting.

Primary Responsibilities

• Manage and nurture strategic relationships with senior-level client stakeholders in key B2B accounts to ensure excellent service delivery, enduring partnerships, and sustainable business expansion.
• Take ownership of the commercial success of assigned accounts by directing forecasting, staffing, resource allocation, account health monitoring, and identifying organic growth possibilities.
• Formulate and steer comprehensive media strategies integrating social, search, programmatic buying, digital investments, video, out-of-home advertising, and direct media partnerships.
• Utilize consumer research, performance analytics, and AI-driven workflows to produce impactful media plans, deepen reporting accuracy, and drive data-backed decision making.
• Lead and mentor Client Strategy Leads, Directors, and multidisciplinary media teams to promote collaboration, accountability, and ongoing professional development.
• Establish strong collaborations with media platform partners and coordinate effectively with internal and external stakeholders to ensure flawless campaign execution.
• Promote operational excellence by defining best practices, refining processes, tracking client performance metrics, and ensuring achievement of strategic goals.

Required Qualifications

• Minimum of 15 years’ experience in media strategy, client services, digital marketing, or leadership roles within integrated media.
• Proven expertise specifically in B2B media strategy execution.
• Comprehensive knowledge of traditional and digital media planning, buying, optimization, and measurement techniques.
• Demonstrated success in managing and expanding significant client relationships along with owning commercial strategy and business development activities.
• Familiarity with AI-enabled tools, analytics platforms, and performance measurement methodologies that support strategic planning and operational outcomes.
• Experience leading, mentoring, and developing large teams across various disciplines within fast-paced, growth-focused organizations.
• Excellent communication, presentation abilities, stakeholder management, strategic insight, and strong attention to detail.
• Bachelor’s degree in Marketing, Advertising, Business, or a comparable field, or equivalent professional experience.

Compensation and Benefits

• Annual salary between $160,000 and $170,000.
• Comprehensive medical, dental, and vision insurance coverage.
• Generous paid time off plus 15 paid company holidays.
• 401(k) retirement plan with company contributions.
• Paid parental leave policies.
• Organizational emphasis on maintaining work-life balance and employee wellness.
• Career advancement and learning opportunities within a globally innovative workplace.
• A culture that values inclusion, diversity, equity, and sustainability supported by employee resource groups.

Additional Information

Applications are processed through an AI-supported system that objectively assesses applicants against key role criteria to ensure fairness. The final hiring decisions and subsequent interview arrangements are conducted directly by the hiring company. Candidate data is treated with careful attention to privacy laws and processed using AI tools intended only to aid recruiters, not replace human judgment.