Graphic Designer, Social Media

About the Company

Persephone Social is a boutique social media agency focused on luxury hospitality storytelling. The team helps upscale hotels, resorts, and luxury lifestyle brands strengthen their digital presence through refined, culturally relevant content that speaks to discerning audiences. Their work combines strategy, premium design, and platform-aware storytelling to help clients stand out in a crowded social landscape.

Role Overview

This is a full-time opportunity for a Graphic Designer with a strong background in social media, digital design, and brand storytelling. The role suits someone with excellent creative judgment, fast execution, strong organization, and a clear understanding of what performs well across social platforms. You will shape visual output across several client accounts, contribute to creative direction, and help raise the overall standard of agency work.

The right candidate will have experience creating for luxury brand social media, feel comfortable in a remote, fast-moving environment, and understand social-first creative across Instagram, TikTok, and newer platforms. You will report to the Creative Director while independently managing work across multiple accounts.

Creative Leadership

• Drive design delivery across several luxury hospitality and lifestyle clients.
• Keep all output visually polished and aligned to a high-end standard.
• Turn strategy into platform-appropriate creative ideas.
• Explain design thinking internally and contribute to client-facing concepts.
• Contribute to stronger design systems, workflows, and agency practices.

Social Media Design

• Plan and curate Instagram grid aesthetics and visual direction.
• Create Stories, Reels covers, carousels, and feed graphics for Instagram.
• Develop TikTok-oriented creative with attention to current trends, especially in travel and lifestyle.
• Design paid social creative and digital campaign assets.
• Build reusable templates and scalable systems for ongoing content production.

Brand and Campaign Work

• Develop creative ideas for campaigns, launches, seasonal initiatives, and partnership activations.
• Support photoshoot planning and strategy, with possible on-site art direction opportunities.
• Prepare refined pitch decks, Figma presentations, and business development materials.

Motion and Video

• Edit short-form video for social media use.
• Collaborate on motion graphics and simple animation as needed.

Collaboration and Workflow

• Work closely with strategists, copywriters, account leads, and leadership.
• Report directly to the Creative Director.
• Handle multiple deadlines with strong accountability and time management.

Qualifications

• At least 5 years of graphic design experience, including substantial social media work.
• Agency experience is a strong advantage.
• A portfolio that clearly shows digital, social, and brand design capabilities.
• Advanced proficiency in Adobe Creative Suite and Figma.
• Hands-on experience editing video for social platforms.
• Solid understanding of Instagram, TikTok, and changing platform trends.
• Background in travel, hospitality, or luxury branding is strongly preferred.
• Strong sense of typography, composition, and visual storytelling.
• Comfort working independently in a remote team setup.
• Highly structured, proactive, and detail-focused.
• Interest in culture, design trends, and the evolving social media space.

Compensation and Benefits

The salary range for this position is USD 70,000 to USD 85,000 annually, depending on experience. Benefits include health insurance, unlimited paid time off, a 401(k) plan with match, and remote work.

Equal Opportunity

Persephone Social is an equal opportunity employer and provides fair employment opportunities regardless of race, color, religion, sex, national origin, age, disability, or genetics.