Google / Meta / TikTok Ads Specialist

About the Role

This opportunity is offered via a partner company managing all applications and subsequent steps. The role is for a Google, Meta, and TikTok Ads Specialist based in Saudi Arabia, working remotely. You will craft, oversee, and refine paid advertising campaigns for global brands, integrating analytical abilities, innovative marketing tactics, and performance expertise to enhance campaign outcomes and maximize ROI. The position demands a proactive attitude, keen attention to detail, and skill in using data-driven insights to discover growth possibilities. Collaboration with clients and teams will improve digital marketing performance and customer acquisition.

Key Responsibilities

• Design, initiate, handle, and improve paid campaigns on Google Ads, Meta Ads Manager, and TikTok Ads Manager platforms.
• Create marketing strategies aligned to business objectives, covering campaign structures, audience targeting, and optimization plans.
• Research, develop, and adjust audience groups for prospecting, retargeting, and conversion-focused campaigns.
• Regularly track campaign performance and make data-driven enhancements based on testing, insights, and trends.
• Conduct A/B testing on ad creatives, messaging, targeting, and landing pages to boost engagement and conversions.
• Manage advertising budgets, oversee spending, and suggest changes to maximize return on investment and ROAS.
• Set up and monitor conversion tracking including pixels, events, and attribution tools across platforms.
• Analyze key metrics such as ROAS, CPA, CPC, CTR, conversion rates, impressions, and reach.
• Compile performance reports and offer actionable strategies to improve campaigns.
• Keep updated on platform changes, algorithm updates, and industry best practices to identify new opportunities.

Qualifications and Skills

• At least two years of recent experience managing paid campaigns for brands, eCommerce, lead generation, or seller platforms.
• Proficiency with Google Ads, Meta Ads Manager, and TikTok Ads Manager tools.
• Deep understanding of paid media strategies, audience segmentation, campaign optimization, and digital marketing concepts.
• Experience overseeing advertising budgets and improving performance through data analysis.
• Familiarity with conversion tracking tools such as Meta Pixel, TikTok Pixel, and Google Conversion Tracking.
• Preferred knowledge of Google Analytics 4, Google Tag Manager, and reporting tools like Looker Studio.
• Skilled in creating marketing dashboards, reports, and deriving performance insights.
• Experience with A/B testing methods and landing page optimization.
• Strong analytical, organizational, and problem-solving qualities with meticulous attention to detail.
• Excellent written and verbal communication skills in English.
• Ability to work independently, manage priorities effectively, and deliver results efficiently in a remote setting.
• Certifications such as Google Ads or Meta certifications or equivalent digital marketing qualifications are advantageous.

Benefits

• Attractive compensation with weekly payment schedules.
• Fully remote working flexibility.
• Support for international clients providing diverse project exposure.
• Access to complimentary training and opportunities for upskilling.
• Ongoing professional support, guidance, and development resources.
• Opportunity to collaborate on varied advertising projects across different industries.
• Inclusion in a supportive global contractor community.
• Full-time commitment of roughly 40 hours weekly, Monday through Friday.

Additional Information

The hiring process uses AI-driven candidate matching to ensure a prompt and unbiased review against key job criteria. Shortlisted candidates are then forwarded to the employer, who directly handles interviews and assessments. Applicants' data is processed following data protection laws including GDPR. AI assists recruitment but does not replace human judgment, with final decisions made by humans.