Google, Meta, and TikTok Ads Specialist

About the Role

A partner company based in Ireland is seeking a skilled Google, Meta, and TikTok Ads Specialist to remotely manage and optimize high-impact paid advertising campaigns for international brands. This role involves blending analytical acumen, creative planning, and performance marketing expertise to boost campaign efficiency and maximize ROI. The specialist will collaborate with clients and internal teams to refine digital strategies and enhance customer acquisition efforts across multiple platforms.

Primary Responsibilities

• Design, launch, oversee, and refine paid campaigns on Google Ads, Meta Ads Manager, and TikTok Ads Manager.
• Craft performance marketing strategies aligned with client objectives, including campaign architecture, audience selection, and optimization techniques.
• Conduct in-depth research and segmentation to develop prospecting, remarketing, and conversion-driven audience groups.
• Continuously analyze campaign data to implement improvements based on insights, testing outcomes, and platform trends.
• Execute A/B testing on ad creatives, messages, audience segments, and landing pages to enhance engagement and conversion metrics.
• Manage advertising budgets effectively, monitor spending, and suggest reallocations to optimize return on investment and ad spend efficiency.
• Set up and supervise conversion tracking systems, including pixels, events, and attribution across platforms.
• Evaluate key performance indicators like ROAS, CPA, CPC, CTR, conversion rates, impressions, and reach.
• Compose detailed performance reports and propose actionable strategies to boost campaign success.
• Keep updated on platform changes, algorithm updates, and industry best practices to discover new growth avenues.

Candidate Requirements

• At least two years of recent expertise managing paid advertising for brands, e-commerce, lead generation, or seller platforms.
• Proficient with Google Ads, Meta Ads Manager, and TikTok Ads Manager tools.
• Strong knowledge of paid media strategies, audience targeting, campaign optimization, and digital marketing fundamentals.
• Experience handling advertising budgets and enhancing campaign performance through data analysis.
• Familiarity with conversion tracking tools such as Meta Pixel, TikTok Pixel, and Google Conversion Tracking.
• Preferred experience with Google Analytics 4, Google Tag Manager, and performance reporting platforms like Looker Studio.
• Skilled at creating marketing dashboards, reports, and extracting actionable insights.
• Understanding of A/B testing methods and landing page optimization techniques.
• Excellent analytical, organizational, and problem-solving abilities with meticulous attention to detail.
• Fluent written and spoken English communication skills.
• Capability to work autonomously, prioritize tasks, and deliver results in a fast-paced remote setting.
• Certifications such as Google Ads or Meta are considered advantageous.

Benefits and Working Conditions

• Competitive pay with weekly payment schedule.
• Fully remote position offering flexibility in supporting international clients.
• Access to complimentary training and professional growth resources.
• Ongoing support from a global contractor community.
• Full-time schedule approximating 40 hours weekly, Monday through Friday.

Additional Notes

Applications are managed by the partner company using an AI-enabled matching system to ensure fast and objective candidate evaluation. The partner company conducts all interviews and further recruitment stages. Applicants consent to data processing under applicable privacy laws, and AI tools may assist in parts of the hiring process, although human judgment drives final decisions.