Google Ads Specialist for GoodFirms Campaigns

About AlPhazezo

AlPhazezo is an innovative and expanding company dedicated to delivering impactful digital solutions to clients worldwide. The organization emphasizes data-driven decision making, creativity, and collaborative problem-solving to yield measurable business outcomes. It supports continuous education and uses modern tools to stay aligned with evolving market and technological trends. Team members are encouraged to take initiative and influence the company's future direction within a supportive professional environment.

Role Overview

We are seeking a full-time, on-site Google Ads Specialist based in Nairobi County, Kenya. This role focuses on strategizing, launching, and managing Google Ads campaigns primarily for GoodFirms initiatives, alongside various client projects. Key responsibilities include conducting keyword research, developing ad copies, managing bids and budgets, and monitoring campaign performance to optimize results. Close collaboration with marketing and design teams is required to ensure alignment between landing pages and advertising messages. The role also involves generating regular performance reports and suggesting data-driven enhancements, while adhering to platform policies and company standards.

Qualifications and Skills

• Proven experience in setting up, optimizing, and analyzing Google Ads campaigns.
• Strong understanding of digital marketing strategies including PPC, SEM, and fundamental SEO concepts.
• Expertise in researching target demographics, competitive analysis, and keyword identification.
• Skillful in creating clear and persuasive ad copy aligned with landing page content.
• Proficient in analytics tools such as Google Analytics and Google Ads reports for data interpretation and decision making.
• Knowledgeable in conversion tracking, A/B testing, and optimization focused on ROI.
• Excellent communication abilities with keen attention to detail.
• Effective time management and organizational skills to coordinate multiple campaigns and meet deadlines.
• Capability to work on-site and collaborate within cross-functional teams.
• Preferred: Bachelor's degree or equivalent in Marketing, Business, Communications, or related discipline.
• Advantageous: Google Ads certifications or other relevant digital marketing credentials.
• Experience in agency or performance marketing environments, particularly in Kenya or comparable markets, is a plus.