Google Ads / PPC Strategist (eCommerce) - Remote Australia/New Zealand

About Us

Right Hook Digital is a global performance marketing agency dedicated to empowering eCommerce brands across sectors such as fashion, health & fitness, and beauty. We prioritise expert strategy, creative solutions, and data-driven methods to help clients expand. Our collaborative team thrives on innovation, delivering results, and fostering an enjoyable work atmosphere.

Position Overview

We are seeking a motivated and commercially-focused Google Ads Strategist to become a key member of our expanding Google team. This role is ideal for candidates experienced beyond basic account handling who understand the key drivers of eCommerce performance and can manage a portfolio of clients independently, being accountable for their campaign outcomes.

The position involves close collaboration with the Head of Google and other strategists, offering mentorship and growth opportunities. This is not merely an execution role; it requires strategic involvement, client interaction, and contributing to the growth of our clients and internal team.

Primary Responsibilities

• Manage and optimise Google Ads campaigns over multiple formats including Search, Shopping, Performance Max, Display, Demand Gen, and Video targeting eCommerce clients.
• Monitor daily account health, including budget management, pacing, performance tracking, and proactive optimisations.
• Design and implement new campaigns, ad groups, and structure shopping feeds accurately.
• Conduct keyword research, analyse search terms, and maintain keyword relevance continuously.
• Perform A/B testing on ad copy, bidding methods, and audience segmentation to enhance results.
• Work with the creative team to brief and align visuals with campaign goals.
• Prepare insightful performance reports and engage in client communications effectively.
• Participate in client meetings and internal strategy discussions, representing your accounts confidently.
• Keep informed about Google Ads platform updates, beta programs, and best practices, sharing these insights with the team.
• Ensure all ads comply with Google Ads policies and approval processes.
• Scale campaigns based on data and return on investment objectives.
• Troubleshoot tracking challenges and manage tag deployment.
• Develop and maintain product data feeds using DataFeedWatch and Google Merchant Center.

Candidate Profile

• Possess 2 to 4 years of practical Google Ads experience, preferably in eCommerce or agency environments.
• Demonstrate solid expertise across Search, Shopping, Video/YouTube, Demand Gen, and Performance Max campaigns with an understanding of their interactions and prioritisation.
• Comfortable overseeing accounts with significant advertising budgets, treating client funds with care and accountability.
• Strong analytical aptitude, capable of interpreting data dashboards to derive meaningful insights and formulate relevant questions.
• Confident and clear communication skills in English, adept at client correspondence and calls.
• Self-driven and proactive when working remotely, able to identify and address areas needing attention without supervision.
• Team-oriented, willing to share successes, raise issues early, and support colleagues beyond personal responsibilities.
• Flexible for occasional meetings during US business hours as needed based on client requirements.

Preferred Qualifications

• Experience working with feed management platforms such as DataFeedWatch.
• Knowledge of cross-platform paid media, including Meta and TikTok advertising.
• Familiarity with Google Tag Manager and setting up conversion tracking systems.
• Exposure to managing cross-channel campaigns integrated with platforms like Meta.
• Google Ads certifications covering Search, Shopping, or Performance Max campaigns.
• Previous experience working with eCommerce clients in the US or Australia.

Why Choose Right Hook Digital?

• Enjoy a fully remote and flexible work setting.
• Join a globally recognized, high-performing team.
• Collaborate with rapidly expanding eCommerce brands.
• Be part of a culture fostering innovation, continuous learning, and personal development.
• Opportunities for performance bonuses and long-term engagement.