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Google Ads Media Buyer (CPS Ecommerce)
Mohali district, India · Full Time
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- Experience
- 1–4 yrs
- Salary
- INR 30,000 – INR 45,000 / month
- Openings
- 1
- Posted
- 4 weeks ago
- Work mode
- In office
- Eligibility
- Candidates with 1 to 4 years of relevant experience in Google Ads, CPS ecommerce, affiliate marketing, or performance marketing may apply.
- Resume
- Required to apply
Job description
Role Overview
This position is for a results-oriented Google Ads Media Buyer with a strong background in CPS (Cost Per Sale) ecommerce campaigns. The focus of the role is on driving profitable growth through high-intent traffic, efficient conversion funnels, and scaling campaigns with a clear emphasis on ROAS, revenue, and business profitability.
Job Details
- Role: Google Ads Media Buyer (CPS Ecommerce)
- Location: Mohali
- Experience needed: 1 to 4 years
Key Responsibilities
- Design, launch, and expand Google Ads campaigns aimed at generating high-intent conversions.
- Develop and refine bottom-of-funnel keyword strategies to improve purchase intent.
- Work consistently to lower CPA, strengthen ROAS, and improve overall campaign profitability.
- Apply Smart Bidding methods such as tCPA, tROAS, and value-based bidding.
- Spot, validate, and scale strong-performing funnels and arbitrage opportunities.
- Review performance in depth through search term reports, intent analysis, and funnel drop-off evaluation.
- Run A/B tests for ad copies, landing pages, and end-to-end conversion paths.
- Control campaign budgets while keeping ROI targets in the green.
- Coordinate with affiliate and advertiser teams to align strategy and growth plans.
- Track campaigns closely and make optimization changes as needed in real time.
Required Skills and Background
- 1 to 4 years of practical experience managing Google Ads conversion-focused campaigns.
- Solid experience in CPS, affiliate marketing, or performance marketing.
- Demonstrated ability to bring in high-intent traffic that converts into sales and revenue.
- Working knowledge of keyword intent mapping with BOFU focus.
- Experience with conversion tracking tools such as GA4, GTM, and Trackier.
- Capability in funnel optimization and arbitrage-driven performance marketing.
- Experience handling larger budgets with an ROI-first approach.
- Strong analytical thinking and data-based decision-making ability.
- Prior exposure to affiliate networks or performance marketing agencies is a strong advantage.
Compensation
The offered CTC is in the range of ₹30,000 to ₹45,000 per month. Final compensation will depend on experience, skill level, and interview performance. Performance incentives are available after confirmation.