Global Head of Field Marketing and Strategic Events

About Workvivo and the Role

Workvivo, an AI-driven employee experience platform recently acquired by Zoom, is revolutionizing organizational communication and engagement. As part of this growth, we seek a Global Head of Field & Strategic Events to establish and lead this function from inception. This leadership position involves shaping strategy, expanding a global team, and driving measurable pipeline impact through high-profile events and tiered account-based marketing focused on our most valuable clients.

This hybrid role is based in Dublin or Amsterdam and sits within the Growth & Demand Generation team, bridging Demand Generation and Sales Development. The function is deeply embedded in account-based marketing with tailored programs for 1:1 strategic accounts, 1:few account clusters, and 1:many ABX campaigns to engage wider market segments.

Key Responsibilities

• Develop and implement a comprehensive global field marketing and strategic events strategy revolving around a tiered ABM approach: 1:1 for key strategic clients, 1:few for clustered accounts, and broad-based 1:many (ABX) engagement.
• Lead planning and execution of major global events including flagship programs like Workvivo Engage, aligned with the ABX strategy.
• Manage pipeline generation targets and accelerate lead progression across all account tiers, maintaining accountability analogous to other demand channels.
• Recruit, lead, and scale the regional field marketing team on a global level.
• Collaborate with local field marketers to design regional event calendars and account plans, tailored by account tier, geographical concentration, and sales cycle stage.
• Oversee field and events budgets, focusing on pipeline efficiency rather than just event quantity or attendance.
• Coordinate seamless handoff processes between Field Marketing, Sales Development, and Sales to ensure timely and appropriate follow-up according to engagement intensity.
• Partner with Revenue Operations to refine attribution and lead routing methodologies across all account tiers.
• Create scalable playbooks and operational frameworks to support the growing function and evolving model.
• Represent the field marketing and events function in leadership reporting, clearly articulating pipeline contributions.

Desired Candidate Profile

• Minimum 8 years’ experience in field marketing, ABM, or integrated marketing with at least 3 years in a people leadership role.
• Proven ability to build out a field and ABM marketing function globally from scratch, rather than managing existing programs.
• Hands-on expertise managing tiered ABM strategies—executing 1:1, 1:few, and 1:many/ABX campaigns with measurable results.
• Strong focus on pipeline efficiency with a track record of justifying marketing spend through pipeline per dollar metrics rather than just attendance or brand visibility.
• Experience managing budgets and communicating pipeline results to senior leadership with accuracy and accountability.
• Excellent collaborator capable of working cross-functionally with Demand Generation and Sales Development leaders.
• Background in SaaS or B2B technology is preferred; experience in HR tech or employee experience sectors is advantageous.
• Comfortable presenting strategic data and marketing performance insights to senior executives.

Compensation

The salary range for this role is from €88,700 to €155,200 annually.

Working Model

This position follows a structured hybrid working model centered around office presence and remote work flexibility based in Dublin or Amsterdam.

Benefits & Culture

As part of a recognized positive workplace culture, comprehensive benefits support employees’ mental, physical, emotional, and financial wellbeing. A variety of programs promote work-life balance and community involvement.

About Zoom

Zoom is committed to developing the best enterprise collaboration platforms, including Zoom Contact Center, Phone, Events, Apps, Rooms, and Webinars. The organization values problem-solving, fast-paced innovation, personal growth, and collaborative work environments.

Inclusion & Accessibility

Zoom embraces fair hiring practices evaluating candidates solely by skills and potential while providing accommodations for candidates with disabilities throughout the hiring process. Tools like BrightHire support consistent interviewing experiences.