General Manager, West Africa

About Binance

Binance is a major global blockchain ecosystem and operator of the world’s largest cryptocurrency exchange by trading volume and registered users. More than 300 million people across 100+ countries rely on the platform for secure trading, transparent user-fund handling, fast matching engines, deep liquidity, and a broad suite of digital-asset products. Its ecosystem spans trading and finance, education and research, payments, institutional offerings, Web3 tools, and more, all aimed at expanding access to financial services and strengthening the freedom of money.

Role overview

The General Manager for West Africa will lead country-level growth, regulatory engagement, business development, and day-to-day operations in Kenya. This position requires someone who can balance strategic planning with local execution, build influential stakeholder relationships, and help scale the business in a fast-moving crypto environment.

Key responsibilities

• Create and execute a market growth strategy that aligns global goals with local conditions and increases the company’s presence in the country.
• Work with legal and compliance teams to meet local regulatory requirements, prepare filings, and manage approvals with relevant authorities.
• Develop strong connections with government stakeholders, regulators, and industry bodies to support policy advocacy and constructive regulatory outcomes.
• Spot new commercial opportunities, partnerships, and alliances that expand the user base and business footprint; lead market-entry initiatives and coordinate cross-functional execution.
• Act as the main contact for local stakeholders, including customers, partners, media, and community groups, while representing the company at events, conferences, and speaking engagements.
• Own P&L performance and daily operations, monitor business metrics, manage budgets, and drive ongoing operational improvements.

Requirements

• At least 10 years of experience in a senior management capacity with relevant exposure to regulation, government relations, policy stakeholders, market expansion, and business development.
• Strong leadership and team-building ability, with a proven capacity to guide and motivate cross-functional teams.
• Excellent communication and interpersonal skills for external representation, public speaking, and stakeholder management.
• Good analytical ability to interpret market trends and data and turn them into effective strategic plans.
• Entrepreneurial mindset with the ability to take ownership, work independently, and operate with minimal supervision.
• Genuine interest in crypto and digital assets and the motivation to contribute to long-term industry change.

Why Binance

• Opportunity to help shape the future within a leading blockchain ecosystem.
• Chance to work with top talent in a global, user-focused organization that follows a flat structure.
• Exposure to fast-paced, high-autonomy projects in an innovative environment.
• Results-oriented culture with room for career growth and continuous learning.
• Competitive pay and company benefits.
• Work-from-home arrangement, subject to the needs of the business team and nature of the work.

Additional information

Binance is an equal opportunity employer and values a diverse workforce as essential to its success.

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The company may use AI-based tools during hiring to help review applications, analyze resumes, assess responses, and identify possible inconsistencies or verification signals. These tools support recruiters but do not replace human judgment; final hiring decisions are made by people.