General Manager | New Bahru

About New Bahru

New Bahru is envisioned as a fresh creative hub that brings together a new community. Curated by The Lo & Behold Group, it presents a more soulful and creative expression of the city while retaining the efficiency and polish Singapore is known for.

About the Group

The Lo & Behold Group is deeply committed to shaping the hospitality industry and developing the next generation of hospitality leaders. The organisation builds personalised career journeys, provides both internal and external training, and creates incentive and recognition systems designed to reward strong performance.

The group has been acknowledged as a Human Capital Partner by the Ministry of Manpower, named a Great Place To Work from 2022 through 2025, and recognised as one of AON’s Best Employers.

Role Overview

The General Manager for New Bahru is a senior, entrepreneurial leader responsible for guiding the precinct’s long-term growth, commercial performance, and cultural significance. This role oversees the full ecosystem of tenants, partners, events, experiences, and operations to keep New Bahru vibrant, community-driven, and commercially strong.

The right candidate will combine big-picture thinking with disciplined delivery, bringing different stakeholders together around one shared direction and turning plans into measurable results.

Strategic Leadership

• Create and implement New Bahru’s long-term strategy and expansion plans.
• Spot opportunities to reinforce New Bahru’s standing as a leading lifestyle, cultural, and community destination.
• Track market movements, visitor behaviour, and industry changes to guide strategic decisions.

Commercial Growth

• Support revenue growth, profitability, and the precinct’s long-term sustainability.
• Identify and develop strategic partnerships, sponsorships, collaborations, and other business opportunities.
• Review business results and launch initiatives that improve commercial outcomes.

Stakeholder Management

• Develop strong working relationships with tenants, partners, community stakeholders, government bodies, and internal teams.
• Bring diverse stakeholders into alignment with shared goals and encourage a collaborative ecosystem.
• Represent New Bahru as its main spokesperson and ambassador.

Community & Destination Development

• Elevate New Bahru’s appeal through engaging experiences, programming, and partnerships.
• Cultivate an active, connected community that reflects the project’s identity and values.
• Balance business goals with the long-term relevance and health of the community.

Operational Excellence

• Direct the day-to-day running of New Bahru and maintain high standards in execution and guest experience.
• Put in place clear operating routines, accountability structures, and performance metrics.
• Ensure strategic plans are delivered effectively through strong coordination and follow-through across functions.

Team Leadership

• Guide, coach, and grow the New Bahru team.
• Shape a high-performance culture built on ownership, teamwork, and continuous improvement.
• Set clear expectations and support the development of future leaders within the team.

Requirements

• At least 8 to 10 years of leadership experience in hospitality, lifestyle, destination management, placemaking, retail, community-building, or a related field.
• A demonstrated history of working across complex, multi-stakeholder environments.
• Strong business sense, including experience managing budgets, performance, and growth initiatives.
• Proven ability to build partnerships and create business development opportunities.
• Excellent stakeholder engagement and influencing abilities.
• A mix of strategic thinking, operational discipline, and strong execution.
• Experience leading and developing high-performing teams.
• Strong communication and presentation skills.
• Comfort with ambiguity and competing priorities.

Ideal Attributes

• Goes the extra mile to improve someone else’s day.
• Balances kindness and thoughtfulness with a high standard of work.
• Takes ownership and drives solutions.
• Stays curious and committed to learning.

Perks & Benefits

• Monthly sales incentive through the TLBG Partnership Programme.
• Medical and insurance coverage.
• Employee dining discounts across the group’s venues.
• Celebrations and recognition for individual milestones.
• One-month sabbatical for long-service employees.

Application Notes

Interested candidates may submit a CV via WhatsApp to 80832942. If the application moves forward, the team will reach out to arrange an interview.