General Manager - Fitness Club

About Everlast Gyms

Everlast Gyms is dedicated to developing market-leading fitness clubs driven by exceptional teams. As a General Manager, you will have full accountability for the club's success including sales, service quality, operational standards, and staff development, ensuring members thrive and business results improve sustainably.

Role Summary

In this hands-on leadership position, you will inspire and direct high-performing teams to deliver superior member experiences while fostering a culture of accountability and continuous enhancement. Reporting to the Area Manager, you are responsible for all aspects of club performance: membership growth, profitability, operational excellence, and staff progress.

Key Responsibilities

• Lead recruitment, training, retention, and development of talented staff across all departments.
• Establish a culture centered on engagement, responsibility, and high achievement, conducting regular performance coaching and development talks.
• Manage commercial operations including membership expansion, retention, secondary sales, and profitability.
• Monitor key performance indicators, identify improvement opportunities, and support local marketing efforts to boost membership.
• Create an inclusive, welcoming environment that prioritizes member satisfaction and engagement.
• Ensure adherence to company standards regarding operational processes, presentation, cleanliness, and safety.
• Take charge of health, safety, regulatory compliance, and risk management, including pool plant management where applicable.

Preferred Qualifications and Skills

• At least one year of management experience within fitness, leisure, hospitality or retail sectors.
• Proven ability to lead successful teams and achieve commercial objectives.
• Strong communication and leadership capabilities combined with passion for excellent customer service.
• Ability to analyze performance data to drive enhancements.
• Positive attitude, resilience, and solution-oriented mindset.
• Flexibility to work non-standard hours including evenings, weekends, and holidays.
• Experience in fitness environments, Level 2 Fitness Qualification, and knowledge of membership sales, retention, club operations, or pool plant management are desirable.

Benefits

• Complimentary membership at Everlast Gyms.
• 20% discount on Frasers Group brand products.
• Monthly recognition through Everlast Champions and Frasers Champion programs.
• Company-funded Level 3 and Level 5 Management & Leadership qualifications.
• Continuous leadership, commercial, and fitness product development opportunities.
• Chance to broaden fitness expertise and conduct personal training or group sessions.
• Clear growth pathways within a rapidly expanding national fitness business.
• Inclusive high-performance culture rewarding ambition, ownership, and results.

Additional Information

Everlast Gyms is part of Frasers Group, a leading retail and fitness corporation committed to world-class fitness environments and significant investment in people and facilities. Success here requires embracing principles like challenging norms, taking ownership, and delivering meaningful experiences for members and colleagues alike.