General Manager – CEO's Office, Strategy & New Product Development

Company Overview

Sula Vineyards has spent more than twenty years building a strong position in India’s wine market, expanding across winemaking, tourism, and broader business ventures. Since releasing its first bottle in 1999, the company has helped shape the category through leadership, innovation, and a consistent focus on growth.

Role Overview

This position is meant for a business builder who will work closely with the CEO to spot, develop, and scale new growth opportunities. The focus is on the fast-changing beverage landscape, consumer-led innovation, and building businesses from concept to profitable execution. The role suits someone who is energized by market shifts, new product ideas, AI-led business models, quick commerce disruption, and category creation.

What You Will Do

• Support the CEO on strategic priorities, growth plans, business transformation, and new initiatives.
• Identify consumer trends early and convert them into scalable business opportunities.
• Take new venture ideas from incubation through commercial rollout.
• Build go-to-market plans across General Trade, Modern Trade, e-commerce, quick commerce, and newer channels.
• Assess markets, evaluate categories, and study consumer trends in food and beverage segments.
• Spot opportunities to create new categories rather than simply compete within existing ones.
• Review potential partnerships, acquisitions, investments, and expansion options.
• Work with cross-functional teams to deliver important projects quickly and effectively.
• Use AI, analytics, and consumer data to uncover opportunities and improve decision-making.

What We’re Looking For

• 8–10 years of experience in FMCG, ideally in food and beverage startups, wellness brands, D2C businesses in early stages, digitally native companies, quick commerce, e-commerce, or similar high-growth environments.
• Experience as a founder, co-founder, business builder, or early-stage leadership team member who has helped scale a business, brand, category, or function from the ground up.
• A proven track record of launching new products, categories, brands, or ventures from idea stage to market launch.
• Strong understanding of route-to-market strategy, retail ecosystems, consumer behavior, and channel development.
• Practical experience building and expanding sales and distribution across General Trade, Modern Trade, e-commerce, quick commerce, and digital platforms.
• An entrepreneurial, high-energy mindset with a strong bias for action and a preference for building new businesses over maintaining existing ones.
• Comfort with digital tools, AI, and data-led approaches to growth.
• Strong ability to influence stakeholders and collaborate with senior leaders and cross-functional teams.

Why This Opportunity

• Work directly with the CEO on the organization’s most important strategic priorities.
• Help create and launch new products, categories, and growth businesses.
• Gain exposure to strategy, innovation, commercial excellence, and transformation work.
• Contribute to decisions that will shape the future growth of one of India’s leading wine companies.
• Be part of a culture that encourages entrepreneurship, experimentation, speed, and bold thinking.

Additional Information

The ideal candidate should be excited by the opportunity to build what comes next instead of only managing what already exists.