Freelance Content Strategist Social Media

About kaia naturals

kaia naturals is a clean beauty company dedicated to effective underarm care routines such as the takesumi detox® and takesumi bright products, designed to tackle odor, sweat, dark spots, and detoxification when switching to natural deodorants. Founded by industry expert Mary Futher (@MadameSweat on TikTok), the brand aims to break the stigma surrounding underarm and intimate body concerns. kaia naturals leads the clean underarm care sector with high-quality, cruelty-free products made from plant-based ingredients and environmentally sustainable packaging. The brand has received accolades from Allure, Nylon, and MindBodyGreen and was recognized by the SEPHORA Accelerate initiative supporting mission-driven beauty entrepreneurs. Since starting in 2009, kaia naturals has grown from cleansing cloths to a comprehensive collection that includes underarm care, dry shampoo, and cleansing products.

Role Overview

This part-time freelance role, based in Toronto, ON, requires 2 to 3 days per week of commitment. The content strategist will develop and implement social media content plans to expand and engage Madame Sweat’s online community across platforms like Instagram, TikTok, Podcasts, and YouTube. The position involves a flexible combination of on-site and remote work, focusing on content calendar creation, messaging development, and performance optimization.

Key Responsibilities

• Designing and executing cohesive social media content strategies that resonate with target audiences.
• Planning and maintaining content calendars for multiple channels.
• Managing content scheduling, organizing campaigns, and improving reach and engagement.
• Analyzing social media performance data and preparing basic reports.

Qualifications and Skills

• Expertise in content strategy, editing, and audience-focused social media planning.
• Experience with content management and multi-platform campaign coordination.
• Proficiency in Instagram and TikTok platforms, along with analytics tools.
• Familiarity with beauty, skincare, or wellness industries; knowledge of clean beauty and consumer education considered a plus.
• Ability to independently handle freelance responsibilities, meet deadlines, and collaborate with both remote and on-site teams in Toronto.
• Post-secondary education in marketing, communications, journalism, or equivalent experience.