Finance Business Operations Manager, Business Marketing

Role overview

The Finance and Business Planning team at Meta serves as the company’s strategic finance function, helping guide prioritization, resource allocation, and long-range business planning. This role is for a Finance Business Operations Manager within the Marketing Finance group, focused on supporting Meta’s Business Marketing organization. You will work closely with marketing executives as a reliable financial partner, helping shape strategy, inform investment choices, and support shared business outcomes in a fast-moving environment.

The position calls for strong strategic judgment, the ability to build trust across senior stakeholders, clear communication, and an analytical, action-oriented approach. You’ll help translate shifting business models into financial insight, strengthen cross-functional collaboration, and support annual as well as multi-year planning decisions.

What you will do

• Own financial planning, budgeting, forecasting, and multi-year planning for Business Marketing teams.
• Deliver analysis and practical insights that help guide important organizational decisions.
• Improve how marketing channels and revenue drivers are measured, and help shape marketing spend allocation.
• Analyze investment opportunities, including return on marketing spend and lifetime value frameworks, to support better decisions.
• Build strong working relationships with leaders across marketing, product growth, and decision science.
• Partner with central and horizontal Finance and Business Planning teams to streamline or automate core processes and encourage internal adoption of AI tools.
• Prepare executive-level financial review materials for VP and CFO audiences, turning complex spend data into clear narratives about performance, risk, and opportunity.
• Build and maintain financial models to assess how campaign launches, investment changes, and organizational shifts affect overall spend trends.
• Identify emerging risks and upside opportunities early and provide data-backed recommendations to leadership.

Minimum qualifications

• At least 7 years of experience in strategic finance, FP&A, business operations, or a similar analytical function with growing responsibility.
• Bachelor’s degree in Economics, Finance, Math, Statistics, Engineering, Computer Science, or a related field.
• Experience working with data sets and finance/analytics systems such as Hyperion and SQL.
• Track record of building trusted partnerships at progressively more senior levels, influencing decisions, and aligning stakeholders on financial goals.
• Strong written and verbal communication skills for explaining financial analysis to both technical and non-technical audiences, including senior leaders.

Preferred background

• Experience working with stakeholders across multiple levels and functions.
• MBA, CPA, or CFA is a plus.
• Hands-on experience using AI tools in financial planning and analysis to improve forecast quality, speed up scenario modeling, or automate reporting.
• Background in go-to-market, marketing, marketing finance, or digital advertising.
• Experience applying responsible and ethical AI practices, including risk checks, bias mitigation, and quality reviews.
• Experience using ROI and lifetime value frameworks to improve marketing investment decisions.
• Experience partnering directly with executive leadership in high-growth or rapidly changing environments.
• Ongoing development in AI skills such as prompt or context engineering and agent orchestration, with awareness of new AI technologies.
• Ability to use AI tools to redesign workflows and deliver measurable improvements in efficiency and quality.

About Meta

Meta develops technologies that help people connect, discover communities, and grow businesses. From Facebook’s launch in 2004 to products like Messenger, Instagram, and WhatsApp, the company has continually expanded how people communicate and share experiences. Today, Meta is also investing in immersive technologies such as augmented and virtual reality to help define the next generation of social connection.

Equal opportunity and accommodations

Meta is an equal employment opportunity and affirmative action employer. Hiring decisions are made without regard to protected characteristics such as race, religion, color, national origin, sex, pregnancy-related conditions, sexual orientation, gender identity or expression, age, veteran status, disability, or other legally protected status. The company also considers qualified applicants with criminal histories in accordance with applicable law.

Meta participates in E-Verify in certain locations as required by law. The company may use artificial intelligence and machine learning technologies in connection with employment applications. Candidates who need disability-related accommodations during the hiring process can request support at accommodations-ext@meta.com.

Compensation and benefits

The base pay range for this position is $162,000 to $229,000 per year, plus bonus, equity, and benefits. Final pay is determined by skills, qualifications, experience, and location. The stated compensation reflects base pay only and does not include bonus, equity, or other incentives where applicable. Meta also provides benefits.