Field Sales Representative - Waikato/BOP

Company overview

JDE Peet’s is a global coffee business that creates coffee for every cup and builds brands people love. Now part of Keurig Dr Pepper, the company operates in more than 100 markets and is focused on brand-led growth through its key brands Peet’s, L’OR and Jacobs, along with well-known New Zealand names such as Moccona, Hummingbird, Bell Tea, Jed’s, Ti Ora and others. In 2025, the business reported total sales of EUR 9.9 billion and a global team of more than 21,000 people.

Role summary

This position is a strong fit for someone with a background in coffee and a personable approach who wants to build a career in sales. As the Field Sales Representative for the Waikato and Bay of Plenty region, you will visit a range of out-of-home customers including bars, restaurants, cafés, petrol stations, hotels, offices and more, with travel across the region and occasional trips further afield.

The role is a hands-on, customer-facing position where you will support accounts in a full-service capacity while representing premium coffee and tea brands.

What you will do

• Manage day-to-day relationships across a customer portfolio covering Waikato, BOP and nearby areas.
• Visit customer locations and carry out equipment inspections on machines such as espresso machines, grinders and other automated equipment used in cafés, hotels, petrol stations, leisure venues and healthcare facilities.
• Use your barista knowledge on the machine and deliver a great customer experience through coffee preparation and product expertise.
• Spot opportunities to increase revenue and profit by developing new business within your territory, which may involve overnight travel.
• Strengthen customer knowledge and engagement by arranging and delivering training sessions.
• Ensure operating procedures are followed and compliance standards are maintained across the customer base.
• Plan your time well, communicate clearly and manage your call cycle effectively.

What the employer is looking for

• Experience or strong knowledge of the coffee industry, together with barista skills, is highly preferred.
• A friendly, relationship-driven personality with the ability to connect easily with new people.
• Interest in learning and progressing in sales, alongside genuine enthusiasm for coffee and tea.
• A confident, thoughtful approach when dealing with customers and unfamiliar situations.
• Previous experience in business development is an advantage.
• A full clean driver’s licence and willingness to spend most of the working time on the road.
• An unrestricted visa or legal right to work in New Zealand.

Benefits and extras

• Opportunity to work with well-known premium brands including Hummingbird, Jed’s, Gravity, Moccona and L’OR.
• Company car provided with a petrol card.
• Competitive pay with KiwiSaver contributions and a bonus opportunity.
• Medical insurance for both you and your family.
• Life insurance and income protection covered by the company.
• Half a day off on your birthday.
• On-site coffee and tea, plus quarterly staff parcels containing a range of coffee and tea products.
• Chance to join an experienced, energetic sales team that shares a love of coffee.

Application notes

Applicants are encouraged to submit a short cover letter in the message section explaining their interest in the role. Questions can be directed to NZ Talent. Applications sent by email will not be accepted.

Work authorization requirement

Only candidates who already have the legal right to work in New Zealand without restrictions will be considered.

About the employer’s brand strategy

The company is focused on brand-led growth through its international brands Peet’s, L’OR and Jacobs, together with a group of selected local icons.