Job description

About the Role

Join ENGAGE | Game On for the Future Play Festival, a seven-week national college tour running from August to October. This tour blends live music, esports, gaming, and brand activations across university campuses in the United States. The role involves extensive travel and hands-on involvement in bringing dynamic campus experiences to life, centered around performances by artists like Lil Jon and James Hype, collegiate Rocket League esports competitions, and interactive fan engagements.

Key Responsibilities

Travel nationwide for approximately seven weeks supporting the Future Play Festival tour.
Plan and implement marketing initiatives across college campuses.
Engage and coordinate with university groups, student leaders, and campus stakeholders.
Oversee logistical arrangements for the tour, including schedules, vendors, and on-site event execution.
Boost event attendance with targeted campus outreach, digital campaigns, and grassroots marketing efforts.
Manage experiential activations ensuring outstanding fan experiences.
Collaborate with creative, partnership, and production teams to deliver cohesive events.
Monitor campaign results and suggest enhancements during the tour.
Represent ENGAGE professionally with partners, performers, and student audiences on site.

Candidate Profile

2 to 5 years of experience in experiential, event, field, or campus marketing roles.
Background in touring events, festivals, sports, music, esports, or entertainment preferred.
Strong capabilities in project management and organization.
Experience working closely with university or student groups.
Able to manage multiple fast-paced events simultaneously.
Excellent communication and relationship-building abilities.
Enthusiasm for gaming, live entertainment, music, or youth culture.
Willingness and ability to travel extensively throughout the tour.

Additional Qualifications

Experience with campus ambassador initiatives.
Familiarity with field marketing programs from brands like Red Bull, Monster Energy, or similar.
Background in festival operations, sports marketing, or with organizations such as Live Nation or AEG.
Knowledge of influencer marketing or social campaigns.
Involvement with gaming or esports events.

About ENGAGE | Game On

ENGAGE | Game On specializes in crafting interactive entertainment where gaming, music, sports, and culture collide. The company collaborates with top brands, publishers, and content creators to deliver immersive live events, gaming partnerships, influencer-driven campaigns, and experiential marketing tailored to contemporary audiences.

Experiential Marketing Manager - College Tour