Executive - Digital Marketing (Brand, Marketing and Communications) - GDS Operations at EY

About the Role

EY offers a unique global platform fostering career growth supported by technology and an inclusive culture, enabling employees to develop their distinctive talents. As an Executive in Digital Marketing within Brand, Marketing and Communications (BMC), you will play a vital role in implementing the EY GDS global employer brand through digital channels by executing campaigns, amplifying content, and collaborating closely with diverse stakeholders.

Key Responsibilities

• Implement digital and social media campaigns that align with organizational goals.
• Manage all phases of campaign execution, from scheduling and publishing to performance tracking.
• Liaise with internal teams, service lines, and external agencies to ensure smooth campaign delivery.
• Operate and oversee platforms like Hootsuite and Hootsuite Amplify, including content management, encouraging employee participation, and monitoring analytics.
• Support initiatives that promote employee advocacy and enhance content reach.
• Ensure all communications maintain consistency with EY's branding and messaging standards.
• Analyze campaign results to support continual improvement efforts.
• Assist in curating content for employer branding, recruitment drives, and internal communications.
• Handle multiple projects simultaneously with emphasis on quality, timeline adherence, and precision.
• Update and manage owned digital channels with relevant content.

Candidate Profile

• 1 to 2 years of experience in digital marketing or social media management.
• Strong familiarity with current social media trends and pop culture.
• Competency in various social platforms and understanding of campaign workflows and advocacy tools such as Hootsuite and Hootsuite Amplify.
• Basic knowledge of paid, owned, and earned media concepts.
• Excellent attention to detail and ability to juggle multiple priorities effectively.
• Proficient verbal and written communication skills.

Preferred Attributes

• Genuine interest in employer branding and recruitment communication campaigns.
• Basic grasp of audience segmentation and digital platform targeting.
• Experience collaborating with multiple stakeholders in complex organizational structures.

Desired Personal Qualities

• Detail-conscious with a strong orientation towards execution.
• Efficient coordination and stakeholder management skills.
• Adaptability and reliability in dynamic, fast-moving environments.
• Commitment to delivering high-caliber work aligned to brand guidelines.
• Eagerness to learn and thrive within a global collaborative framework.

Benefits and Opportunities

• Engage with a dynamic global delivery network across numerous locations and service lines.
• Access continuous learning opportunities to build future-ready skills.
• Enjoy flexible work arrangements and supportive tools to make a significant impact.
• Receive coaching and developmental support to advance leadership capabilities.
• Be part of a diverse and inclusive culture where your input is valued.

About EY

EY is committed to creating a better working world through long-term value creation for clients, people, and society, fostering trust in capital markets. With teams spread across 150 countries, EY leverages data, technology, and diverse expertise to support assurance, consulting, tax, strategy, law, and transactions services, tackling complex global challenges with innovative solutions.