Executive – Consumer and Market Insights

About the Role

Ismail Industries Limited, a leading name in Pakistan's confectionery and food manufacturing sector with brands like Candyland, Bisconni, and SnackCity, is hiring an Executive for Consumer and Market Insights based in Karachi. This position plays a critical role in delivering valuable consumer and market intelligence to drive brand and business growth.

Key Responsibilities

• Assist in designing and executing both quantitative and qualitative research studies.
• Coordinate with external agencies for questionnaire development and monitor fieldwork progress.
• Analyze diverse data sources such as sales figures, household panel data, brand health trackers, and market research outputs to extract actionable insights.
• Convert complex research data into concise and impactful presentations that emphasize business implications.
• Work closely with Marketing, Trade Marketing, and Sales teams to address business questions and support innovation initiatives.
• Identify market gaps and growth opportunities through continuous research support.
• Monitor category trends, competitor actions, and changes in consumer behavior to guide strategic planning.
• Maintain a centralized archive of past research to promote consumer-first approaches throughout the company.

Required Qualifications and Experience

• Bachelor’s degree in Marketing, Business Psychology, Economics, or a related discipline.
• One to two years of experience in consumer and market insights, preferably within a market research firm or the FMCG industry.

Technical and Soft Skills

• Strong analytical and problem-solving skills capable of synthesizing complex data into meaningful insights.
• Familiarity with consumer behavior analysis and ability to craft consumer narratives from data.
• Basic knowledge of quantitative and qualitative research methodologies.
• Proficiency in Excel and PowerPoint; experience with SPSS, Nielsen, or Kantar tools is advantageous.
• Excellent communication and presentation abilities.
• Detail-oriented with a curiosity about consumer trends.
• Team player with a proactive mindset and eagerness to learn independently.

Why Work With Us?

• Join a top Pakistani corporation known for iconic brands like Candyland, Bisconni, and SnackCity.
• Engage in a dynamic, innovative, and data-centric work environment.
• Directly influence brand strategies through impactful consumer insights.
• Collaborate alongside seasoned marketing and research experts.
• Receive competitive pay and opportunities for professional advancement.
• Benefit from an inclusive and diverse organizational culture.

Location and Application

The position is located in Karachi. Candidates interested in this opportunity should send their updated resume mentioning "Executive – Consumer & Market Insights" in the email subject line. Please note that only those shortlisted will be contacted.