Event Specialist

Role Overview

We are seeking an experienced Event Specialist to join our Marketing division, responsible for orchestrating, delivering, and assessing events, brand activation initiatives, and consumer engagement programs that align with brand strategies.

Key Responsibilities

• Conceptualize and implement events, brand activations, and consumer engagement activities to support marketing and brand objectives.
• Collaborate closely with teams such as Marketing, Sales, Trade Marketing, external agencies, suppliers, and other involved parties to guarantee seamless event execution.
• Oversee logistics, event materials, setups, and manage relationships with suppliers, promoters, and vendors.
• Coordinate and ensure timely, quality delivery from event management agencies and suppliers throughout the event lifecycle.
• Measure and analyze event outcomes including KPIs, consumer engagement metrics, and return on investment.
• Maintain consistency in brand messaging and identity across every event touchpoint and activation.
• Create captivating experiences that enhance brand visibility, encourage product trials, and boost customer interaction.
• Control event budgets, scheduling, resource allocation, and requirement gathering rigorously.
• Compile detailed post-event analyses, consumer insights, and actionable recommendations for upcoming campaigns and events.
• Uphold confidentiality standards and undertake additional duties relevant to the role.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or related disciplines.
• Between 3 to 5 years of proven expertise in event management, experiential marketing, trade marketing, or brand activation roles.
• Demonstrated success in organizing and managing consumer-focused events and brand activations.
• Solid grasp of marketing principles and consumer behavior analysis.
• Excellent capabilities in project and event management.
• Experienced in vendor and agency liaison, negotiation, and budget handling.
• Proficient with Microsoft Office suite and data/reporting tools.
• Strong communication, interpersonal skills, problem-solving aptitude, and organizational excellence.
• A creative approach combined with a keen eye for detail and flawless execution.

Desired Attributes

A self-driven, customer-oriented professional adept at juggling multiple projects and events, able to perform efficiently under stress, coordinate across diverse stakeholders, and deliver impactful brand experiences.

Additional Details

Location: Riyadh, Saudi Arabia
Nationality: Saudi National
Employment Type: Full-time