Email Marketing Specialist

Role overview

This remote-first role is for a U.S.-based Email Marketing Specialist supporting a partner company that handles all applications and subsequent hiring steps. You will be responsible for shaping retention, engagement, and revenue outcomes for several eCommerce and DTC brands by leading lifecycle and CRM efforts across email and SMS. The position combines strategic thinking, creative messaging, and data analysis in a fast-moving, client-focused environment.

What you will do

• Lead lifecycle and retention marketing programs across email and SMS for multiple eCommerce client accounts.
• Build and maintain monthly campaign schedules tied to promotional, seasonal, and always-on marketing themes.
• Develop persuasive campaign messaging, including subject lines, preview text, hooks, calls to action, and overall narrative direction tailored to each brand.
• Write and refine email and SMS content that balances brand storytelling with direct-response performance goals.
• Review campaign and automation results routinely to find ways to improve engagement, conversion, and customer retention.
• Convert marketing performance data into clear insights and practical recommendations for clients.
• Prepare client-ready reports, campaign recaps, and strategic recommendations for meetings.
• Work closely with designers, copywriters, and account teams to deliver campaigns accurately and on schedule.
• Spot opportunities to grow accounts through segmentation, automation, and more advanced lifecycle tactics.

Required background

• At least 3 years of experience in email marketing, CRM, lifecycle marketing, or retention-focused roles.
• Hands-on experience running email and SMS campaigns for eCommerce or direct-to-consumer brands.
• Strong copywriting ability with a focus on persuasive, conversion-oriented marketing messages.
• Good understanding of customer lifecycle marketing, retention methods, and behavioral segmentation.
• Experience planning campaign calendars, promotional activity, and automated customer journeys.
• Strong analytical ability to interpret results and turn them into action.
• Comfortable communicating with clients and presenting performance updates and strategic guidance.
• Experience working with cross-functional partners such as designers, developers, and marketing strategists.
• Knowledge of SMS platforms and paid media integration is a plus.

Benefits and work environment

• Competitive compensation based on experience and qualifications.
• Fully remote work setup with flexible scheduling.
• Opportunity to work with fast-growing eCommerce brands on meaningful marketing initiatives.
• Exposure to advanced lifecycle marketing and data-led retention systems.
• Collaborative, fast-paced culture focused on measurable results and continuous improvement.
• Potential for long-term career development in a growing organization.
• Chance to work on campaigns that reach large, high-value audiences across multiple industries.

Application and hiring process

This role is sourced through a partner hiring company, which manages applications and all next steps. Applications are reviewed through an AI-assisted matching process designed to compare candidates against the role’s core requirements. Shortlisted profiles are then forwarded to the hiring employer, who makes the final decisions and handles interviews or assessments.

Privacy and data use

By applying, you consent to the processing of your personal data for candidate evaluation and for sharing relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws, including GDPR. You may request access, correction, deletion, or objection at any time.

The recruitment process may use AI tools to assist with application review, resume analysis, response assessment, and identification of possible inconsistencies or verification signals. These tools support the recruitment team but do not replace human judgment. Final hiring decisions are made by humans. For more information about data processing, you may contact the hiring team.