- Experience
- 3+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- Work from home
- Eligibility
- Experienced professionals with a background in email marketing, lifecycle marketing, retention marketing, or CRM marketing, especially those who have managed email and SMS campaigns for eCommerce or direct-to-consumer brands.
- Resume
- Required to apply
Job description
Role overview
This is a full-time remote position for an experienced email marketing strategist who can lead lifecycle and retention campaigns for eCommerce brands. The role blends campaign planning, persuasive copywriting, data analysis, and client-facing communication to improve engagement, customer retention, and revenue.
About the company
The employer is a full-stack growth marketing agency and eCommerce partner focused on helping direct-to-consumer brands scale through data-led marketing. Its work spans lifecycle marketing, paid media, and conversion rate optimization, supported by custom AI marketing systems and retention frameworks. The company has contributed to scaling more than 150 brands and works as a close extension of client teams in a collaborative, high-communication environment.
What you'll do
- Lead retention and lifecycle marketing planning for a group of eCommerce client accounts.
- Build monthly email and SMS calendars around promotional, seasonal, educational, and always-on campaigns.
- Develop channel messaging strategies across email and SMS.
- Write persuasive campaign content aligned with each client’s brand tone and business goals.
- Produce subject lines, preview text, hooks, offers, calls to action, and messaging angles that support conversions.
- Blend storytelling with direct-response marketing to strengthen campaign impact.
- Review weekly and monthly campaign and automation performance.
- Turn performance data into practical recommendations that improve retention and revenue.
- Create client reports, performance summaries, and strategic action plans.
- Join client strategy discussions and present insights and next steps with confidence.
- Look for growth opportunities through additional lifecycle, SMS, segmentation, and retention initiatives.
- Coordinate with designers, email builders, account managers, and operations teams to launch campaigns accurately and on time.
What we're looking for
- At least 3 years of experience in email, lifecycle, retention, or CRM marketing.
- Hands-on experience running email and SMS campaigns for eCommerce or DTC brands.
- Strong persuasive writing skills for conversion-oriented marketing copy.
- Solid knowledge of customer lifecycle marketing and retention strategy.
- Experience creating promotional calendars and campaign plans.
- Ability to read marketing data and convert it into strategic recommendations.
- Comfort presenting campaign results and strategy directly to clients.
- Experience working with designers, developers, and cross-functional marketing teams.
Nice-to-have experience
- Exposure to SMS platforms such as Attentive or Postscript.
- Understanding of paid channels like Meta, Google, and TikTok and how they support retention.
- Background managing retention for 7- to 9-figure eCommerce businesses.
- Experience in subscription-based or consumable product categories.
Benefits
- Competitive compensation, with pay based on experience and qualifications.
- Fully remote working setup with flexibility.
- Opportunity to contribute to high-impact, research-backed campaigns.
- Potential for long-term growth with a stable and expanding company.
- Exposure to campaigns viewed by large professional and industry audiences.