Email Marketing Campaign Specialist

About the Company

Rambee Softech LLC is a US-registered ecommerce growth agency that supports direct-to-consumer brands in scaling on Shopify. The company has a team of more than 25 specialists and provides end-to-end ecommerce services such as customer support, conversion rate optimization, email and SMS retention, paid media, Shopify development, and analytics.

The agency works with fast-growing beauty, skincare, lifestyle, and wellness brands in the United States, helping them improve customer experience and achieve steady revenue growth through a combination of ecommerce expertise and data-led strategy. With its headquarters in the US and an operations team in Noida, India, the environment is designed to be fast-moving and learning-focused, with each team member contributing directly to client outcomes.

Role Overview

This position focuses on planning and running cold email outreach for US-based DTC and ecommerce brands. The specialist will be responsible for identifying prospects, building targeted outreach lists, setting up campaign infrastructure, writing and testing email sequences, and improving performance through ongoing analysis and optimization.

Key Responsibilities

• Lead and execute cold email outreach programs aimed at US DTC and ecommerce businesses.
• Build highly targeted prospect lists using tools such as Apollo.io and filter them by industry, revenue band, technology stack, and company size.
• Create and test cold email campaigns, including subject lines, introductions, calls to action, and follow-up messages.
• Configure and manage outbound sending systems, including domains, inboxes, and warmup platforms such as Smartlead, Instantly, or Lemlist.
• Track deliverability indicators such as open rates, reply rates, bounce rates, and spam-related signals.
• Review inbound responses, identify qualified interest, and pass promising leads to the sales closer.
• Keep CRM and outreach records current with accurate lead and campaign status updates.
• Refine messaging continuously based on response trends and campaign results.
• Research prospects thoroughly to uncover pain points, technology usage, and recent activity for personalized outreach.
• Share weekly performance updates covering outreach volume, response performance, and pipeline generated.

Preferred Candidate Profile

• At least 2 years of practical experience managing cold email campaigns, especially for the US market.
• A demonstrated record of generating replies or setting meetings through outbound email; candidate should be ready to discuss metrics during the interview.
• Hands-on exposure to Apollo.io, Smartlead, Instantly, Lemlist, or Mailshake.
• Working knowledge of email deliverability concepts such as SPF, DKIM, DMARC, inbox warming, and domain rotation.
• Strong short-form copywriting ability with a knack for writing concise, personalized emails that do not read like templates.
• Exposure to DTC, ecommerce, or the Shopify ecosystem will be considered an advantage.
• Self-motivated, analytical, and comfortable working in a US time zone.
• Additional advantage if the candidate has handled LinkedIn outreach or other multi-channel outreach sequences.

Perks and Benefits

• Opportunity to work directly on live US client acquisition campaigns with meaningful ownership.
• Performance-linked incentives based on meetings booked or clients converted.
• Exposure to a modern outbound toolkit including Apollo, Smartlead, and AI-based personalization workflows.
• Flexible setup with remote-friendly working options.
• Clear growth potential, with high performers able to progress into Senior SDR or Outbound Manager roles.
• Chance to work in a US-registered agency serving established American DTC brands.

Eligibility

This opportunity is open to any graduate who has the required experience and is comfortable working on US-market outreach campaigns.

Additional Information

The role is based in Noida, India. The compensation mentioned is INR 3,00,000 to 8,00,000 per year. The position is focused on outbound email marketing and lead generation for ecommerce clients. A bonus area of experience includes LinkedIn outreach and multi-channel sequences.