Educational Counsellor and Marketing Executive

About the Role

IWISE Education is an international education consultancy that works only with Southeast Asia and broader global education pathways. Its destination focus includes the Philippines, Australia, Cyprus, Indonesia, Vietnam, Thailand, and Malaysia. The organization supports students through admissions, document preparation, and enrollment into international institutions, using structured counseling and strong recruitment systems.

The company is expanding into Kenya as a new student recruitment market, and this position is intended to be the first strategic hire in that market.

This is a performance-led market development role that brings together student counseling, lead sourcing, institutional outreach, conversion ownership, and regional market building. This is not a support role; the person in this position will help create the recruitment pipeline from the ground up.

Core Responsibilities

• Advise students on study opportunities across Southeast Asian destinations.
• Assess academic backgrounds and align them with suitable universities and programs.
• Manage the full journey from admission through to enrollment.
• Visit schools and colleges across the Mombasa region to build awareness and generate interest.
• Organize seminars, information sessions, and education fairs.
• Create referral partnerships with academies and agents.
• Source qualified student leads independently.
• Handle follow-up activity and conversion tracking throughout the sales cycle.
• Keep an organized pipeline using a CRM system or another structured tracking method.
• Build strong working knowledge of Australia pathway programs, Southeast Asian universities, visa processes, and admission requirements.
• Serve as a local subject-matter contact for these study destinations.
• Contribute to early market strategy and help establish the company’s presence in Mombasa.

Candidate Profile

The company is looking for a self-driven operator who can deliver results independently. The ideal candidate should bring proven student recruitment capability, not just inquiry handling, and should be comfortable working in field-based roles.

Experience and Background

• At least 2 years of experience in education consultancy or student recruitment.
• A clear record of converting students, not merely generating leads.
• Strong communication and closing ability.
• Hands-on exposure to international admissions processes.
• Comfort working independently in a field-based setup.

Preferred Advantage

• Prior recruitment experience for SEA destinations such as Malaysia, the Philippines, and Thailand.
• An existing network of schools or colleges in coastal Kenya.
• Experience with seminars, events, or education-fair based recruitment.
• Familiarity with CRM tools or structured pipeline management.
• A history of strong conversion performance, with emphasis on outcomes over activity.

Why This Opportunity Stands Out

This is a high-impact market entry role rather than a routine executive position. The selected candidate will help establish IWISE Education’s footprint in Mombasa, shape the early recruitment approach, influence the success of regional expansion, and become the first point of contact for SEA student mobility in the area.

Compensation

The package includes a competitive salary based on experience, along with a strong incentive structure tied to conversions. The role is designed to grow with the business and may open up further expansion opportunities.

Success Measures

• Number of student conversions rather than raw lead volume.
• Consistency of the recruitment pipeline.
• Market reach and penetration in Mombasa.
• Quality of placements secured for Southeast Asian destinations.

Application Process

Applicants are asked to send their CV with the subject line: “SEA Education Counselor – Mombasa”. Shortlisted candidates will move through a structured interview process that will assess real counseling scenarios, conversion strategy, market expansion thinking, and evidence of past performance.