Ecommerce Marketing Manager - Amazon & Walmart

About Thriving Brands

Thriving Brands is an expanding Consumer Packaged Goods company specializing in personal care, offering well-known products such as Right Guard and Dry Idea deodorants, COLAB dry shampoo, and Johnny’s Chop Shop men’s grooming line.

Role Overview

We seek a proactive Ecommerce Marketing Manager to develop and implement growth strategies for our global Amazon presence and US Walmart ecommerce channels. This position entails managing ecommerce budgets, collaborating with agency partners, and driving profitable expansion through retail media, digital merchandising, and effective operational practices.

Key Responsibilities

• Create and implement ecommerce growth strategies across Amazon (both Vendor Central and Seller Central) in the US and UK, Walmart.com, and other omni-channel retailers.
• Establish long-term growth objectives, annual targets, and key performance indicators for the ecommerce department.
• Provide leadership with data-driven insights and reports using various ecommerce analytics platforms.
• Analyze product portfolio mix, profitability, and margin optimization throughout the ecommerce channel.
• Manage ecommerce budgets encompassing trade spend, retail media, and promotional activities, ensuring investments yield maximum ROI.
• Lead the relationship and annual negotiation process with Amazon vendors.
• Direct ecommerce agencies in media planning, promotional event execution, and performance enhancement.
• Support promotional planning, inventory oversight, and performance tracking during and post promotions, offering actionable recommendations.
• Coordinate ecommerce media with broader brand marketing for a unified customer experience.
• Ensure accurate digital shelf content, execute merchandising best practices including SEO, and bolster product launch support across platforms.
• Develop and oversee ongoing testing and optimization strategies involving ecommerce content and media assets via agency collaboration.
• Work closely with supply chain and finance teams to streamline Amazon operations, enhance inventory management, and assure timely order processing.
• Assist with resolving supply chain challenges such as chargebacks, shortages, and fulfillment issues through root cause analysis.

Candidate Qualifications

• Minimum of 5 years’ experience in ecommerce marketing, digital commerce, or account management, favored within the CPG sector.
• Ability to thrive in a dynamic, fast-paced environment, comfortable with ambiguity and balancing strategic and hands-on roles.
• Hands-on experience managing Amazon Vendor Central and Seller Central businesses.
• Familiarity with Walmart Media Connect and other retail media networks highly desirable.
• Proven track record working effectively with ecommerce agencies to direct campaign execution.
• Strong analytical aptitude for interpreting data and developing actionable growth strategies.
• Solid financial skills encompassing forecasting, budgeting, and trade investment management.
• Excellent interpersonal, communication, and teamwork abilities.

Working Conditions

• Full-time remote position requiring a dedicated workspace.
• Occasional travel for meetings with customers, agencies, or internal teams may be necessary.
• Preference is given to candidates located in Eastern or Central time zones.

Compensation and Benefits

• Competitive salary package with performance-based bonus.
• Comprehensive benefits plan and 401K retirement savings.
• Flexible, 100% remote work environment with no daily commuting.
• A collaborative and entrepreneurial workplace culture valuing innovation, speed, and accountability.