E-commerce SEO Specialist and Digital Marketing Lead

About the Role

We are seeking a highly motivated SEO Specialist and Digital Marketing Lead to drive organic growth for our e-commerce platform in Qatar. This integral position focuses on scaling organic search presence, attracting high-quality traffic, and turning visitors into loyal customers while overseeing comprehensive digital marketing efforts tailored to the regional market.

SEO Responsibilities

• Design and implement robust SEO strategies customized for the Qatari e-commerce market to increase organic revenue and return on investment.
• Perform ongoing technical SEO audits, resolve crawl errors, enhance site speed, guarantee mobile responsiveness, and maintain effective site architecture.
• Conduct detailed keyword and competitor research to identify relevant high-intent transactional and informational keywords in English and optionally Arabic aimed at local consumers.
• Optimize product listings, category structures, and meta-information, alongside executing ethical link-building campaigns to boost domain authority.
• Track and analyze metrics such as traffic patterns, conversion rates, keyword rankings, and user engagement utilizing tools like Google Analytics 4, Google Search Console, Ahrefs, and SEMrush.

Content Management and Digital Marketing

• Own and manage detailed content calendars covering social media, email marketing, and blogs.
• Coordinate and execute diverse promotional campaigns, including product launches and seasonal sales events (e.g., Ramadan, Qatar National Day, White Friday) to maintain customer engagement.
• Ensure close integration of SEO insights within all content creation, aligning marketing materials like blog posts, landing pages, and social media posts with search demand.
• Analyze campaign data to refine strategies continually for better conversion and customer retention.

Qualifications and Requirements

• Minimum of 3 to 5 years of experience in SEO and digital marketing, preferably with a focus on e-commerce.
• Deep understanding of consumer behavior and digital marketing trends within Qatar and the broader GCC region.
• Proficient in SEO and analytics platforms such as Ahrefs, SEMrush, Google Search Console, GA4, and e-commerce systems like Shopify.
• Excellent organizational skills for content calendar management along with strong marketing copywriting abilities.
• Fluency in English is mandatory while Arabic language skills (both written and spoken) are highly desirable.
• Strong analytical capability to interpret complex data and implement revenue-enhancing strategies.

Additional Information

Applicants may submit their form as indicated. The position requires hands-on involvement in all facets of SEO and digital marketing to enhance brand presence in a competitive marketplace.