Director, Solution and Product Marketing

About the Role

We are partnered with a leading organization seeking a Director of Solution and Product Marketing based in Germany. This position provides a significant opportunity to influence market strategies and craft compelling narratives for advanced enterprise technology solutions on a global scale.

The role sits at the crossroads of product strategy, solution positioning, and go-to-market execution. It involves clarifying the value of complex platform technologies to enterprise customers by collaborating closely with Product, Sales, Engineering, and Marketing teams. The successful candidate will transform technical competencies into meaningful business outcomes, combining storytelling, market influence, leadership, and operational excellence.

Key Responsibilities

• Develop and own product and solution narratives by creating distinct positioning, messaging frameworks, and value propositions tailored to enterprise clients.
• Lead strategic marketing initiatives across product areas including use case development, competitive analysis, and market differentiation.
• Craft and implement go-to-market strategies for product launches and strategic projects working cross-functionally with Sales, Product, Marketing, and Engineering.
• Produce impactful sales enablement tools such as pitch decks, battle cards, solution briefs, technical documentation, and customer-facing assets.
• Support market positioning efforts by engaging in analyst relations and ensuring the organization's vision is clearly communicated to influential industry figures.
• Translate complex technologies into compelling narratives that address customer business challenges and desired outcomes.
• Collaborate with sales engineering, customer success, ecosystem partners, and field teams to enhance product adoption and commercial successes.
• Lead and mentor marketing team members, promoting strategic thinking, operational excellence, and collaboration.
• Align messaging and enablement activities across global markets adapting to varied customer needs and contexts.
• Utilize customer insights, market trends, and performance metrics to refine marketing strategies continuously.

Candidate Requirements

• Minimum 10 years in B2B enterprise software marketing, with at least 5 years in senior individual contributor or leadership roles in product or solution marketing.
• Proven expertise in marketing solutions that solve complex business issues rather than just promoting product features.
• Exceptional storytelling capabilities with the ability to simplify technical information while retaining accuracy and credibility.
• Experience in technical domains such as automation, AI/ML, developer tools, integration platforms, middleware, or related fields.
• Track record of leading go-to-market strategies and executing successful product launches in dynamic environments.
• Strong ability to work collaboratively across Product, Engineering, Sales, and executive leadership teams.
• Excellent communication and presentation skills, including engaging with C-level executives, analysts, and industry stakeholders.
• Experience managing and mentoring marketing professionals either directly or through project leadership.
• Comfortable using technology tools directly and working with AI-powered systems.
• Understanding of global enterprise ecosystems including system integrators, cloud providers, and technology partners.
• Ability to market effectively to both technical and senior business audiences is highly desirable.
• Strong advantage if experience includes process automation, orchestration, BPM, or similar enterprise technology categories.
• Preferred experience engaging with analyst relations like Gartner, Forrester, or similar organizations.
• Experience working in fast-growing, remote-first companies is a plus.

Benefits

• Competitive salary structured according to location.
• Equity opportunities via a virtual stock option plan where applicable.
• Flexible fully remote work environment with support for home office and coworking spaces.
• Generous time off policies to promote work-life balance.
• Regular opportunities for connecting globally through company events, team offsites, and community engagement.
• Comprehensive health and wellness support including healthcare benefits and global mental health resources.
• Flexible lifestyle perks catering to personal well-being, family needs, professional development, and financial wellness.
• Company-sponsored retirement and pension programs where relevant.
• Life and disability insurance coverage as applicable.
• Annual budget dedicated to professional growth including courses, certifications, and learning materials.
• Diverse and inclusive global culture valuing varied perspectives.
• Chance to contribute meaningfully to an innovative technology company during a significant phase of growth and transformation.

Additional Information

This role is managed by our partner company, responsible for all application processing and hiring communication. The application review uses AI-based tools to help identify the most suitable candidates quickly and fairly; however, human judgment makes the final hiring decisions.

Applicants should note the processing of their personal data complies with applicable data protection regulations, including GDPR, and they have rights regarding their data that can be exercised anytime.