Director, Social Media Marketing

About Starface

Founded in 2019, Starface revolutionizes the traditional negative view of acne by transforming it into an enjoyable and expressive experience. As a pioneering complexion brand mixing effectiveness with optimism, Starface has created a unique category of playful yet impactful skincare products designed to make people feel confident and joyful. Our offerings range from vibrant hydrocolloid pimple patches to exclusive partnerships with popular characters like Hello Kitty and Snoopy, as well as collaborations with fashion brands such as Marc Jacobs’ Heaven. Our product lineup now includes salicylic acid skincare, pore strips, lip balm, and our highly requested Star Balm, reflecting our growth while staying true to our identity.

Starface World fosters a welcoming environment where everyone is embraced as they are. We actively support causes aimed at creating a more compassionate society and apply the same philosophy to skincare by nurturing natural skin instead of focusing on imperfections. We value diversity, equity, anti-racism, and inclusion in our team composed of passionate and creative individuals.

Key Responsibilities

• Direct and continuously refine Starface’s social media strategy across platforms like TikTok, Instagram, YouTube, and emerging channels.
• Manage the social content calendar ensuring all content aligns with strategic goals.
• Craft insightful, actionable creative briefs to empower and elevate creative output.
• Collaborate closely with the creative team, including the Director of Social Content, to integrate strategy with creative initiatives.
• Develop and maintain platform-specific playbooks, set KPIs, benchmarks, and reporting systems.
• Analyze social media performance and translate data into strategic recommendations.
• Drive growth and engagement on primary platforms while scouting and establishing presence on new social channels.
• Enhance coordination and knowledge-sharing between organic and paid social teams.
• Work closely with paid media partners to align content needs, testing, and performance insights.
• Oversee external agency partnerships, ensuring top-quality strategic delivery and execution.
• Stay abreast of platform changes, online culture, creators, and competitor activity to identify critical trends.
• Lead, mentor, and support two direct reports, elevating the overall social media function.

Candidate Profile

• Minimum of six years of experience managing social media strategies and channels for consumer brands, preferably in beauty, fashion, lifestyle, or consumer packaged goods.
• Background working for brands renowned for impactful social storytelling and cultural relevance rather than just budget size.
• Expertise in TikTok and Instagram with a deep understanding of evolving platform behaviors.
• Proven experience building social strategies and analytics frameworks from the ground up.
• Skilled in harmonizing organic and paid social approaches.
• Strong ability to compose briefs that inspire creative teams.
• Comfortable balancing strategic oversight with detailed execution.
• Experience managing agencies to produce high-caliber work.
• Effective collaborator with creative leadership while respecting creative autonomy.
• Exudes curiosity, proactivity, and enthusiasm for emerging social culture trends.

Compensation and Benefits

• Salary range between $140,000 and $160,000 annually, depending on experience, plus bonus opportunities.
• Comprehensive healthcare plans.
• 401(k) plan with up to 5% employer match.
• Four weeks of vacation and up to 20 paid holidays annually.
• 12 weeks of fully paid parental leave.
• Five days of leave for pet adoption ("pet-ernity").
• Stipends for home office setup and internet expenses.
• Annual allowance for learning and development.
• Flexible Fridays and summer Fridays to support work-life balance.
• Fully remote working environment.

Diversity and Inclusion

Starface is an Equal Opportunity Employer dedicated to fostering a workplace that prioritizes inclusion and mutual respect. We ensure equitable employment opportunities regardless of race, ethnicity, religion, gender identity, sexual orientation, age, disability, veteran status, or any other protected characteristic.