Director, Product & Integrated Marketing

Role Overview

The Director of Product & Integrated Marketing is a key leadership position responsible for crafting and executing marketing strategies across various product lines. This role offers a chance to establish and enhance this vital function by driving product success through compelling narratives and comprehensive marketing efforts. The ideal candidate will merge data-driven insights with creativity to influence product innovation and disrupt industry categories.

Company Background

Founded in 2021, Telementum Global serves as a parent company for major brands within the mobile accessories sector. With expertise spanning product development, distribution, logistics, and business intelligence, Telementum is revolutionizing the category by addressing customer challenges with innovative solutions and outstanding consumer products. Its brand portfolio includes:

• Speck Products: Established in 2001 and based in San Mateo, California, Speck is renowned for stylish, protective, and personalized device cases known for durability and slim design, recently introducing ClickLock attachable accessories and true wireless earbuds in 2023.
• Alphacomm: Custom designing, manufacturing, and distributing wireless accessories primarily for the North American prepaid wireless market, serving over 18,000 distribution points. Alphacomm manages numerous carrier brands and pioneers carrier-licensed accessory portfolios for over fifty device launches annually. Their proprietary brands, Quikcell and BosBos, are leaders in the prepaid channel.

Primary Responsibilities

• Formulate strategic product marketing plans aimed at increasing product awareness, demand, and market adoption.
• Partner with cross-functional teams including product management, sales, and design to establish product positioning, messaging, and compelling value propositions.
• Deliver high-quality marketing assets to distinctly position products in the marketplace, including naming conventions and competitive analysis.
• Manage creative briefs and campaign activations to ensure alignment with brand goals and successful execution across departments.
• Implement robust promotional strategies leveraging both qualitative and quantitative data to support revenue targets.
• Oversee integrated marketing campaigns across digital platforms, public relations, affiliate marketing, social media, email marketing, events, and in-store promotions.
• Develop and drive go-to-market and product launch plans tailored to business objectives and customer segments.
• Create compelling business and marketing presentations to support key customer engagements and response to RFPs.
• Analyze market trends, competitor activity, and consumer insights in collaboration with product management and marketing peers to identify growth opportunities.
• Manage agency and vendor partnerships to ensure expectations are met or exceeded.
• Provide leadership, mentorship, and guidance to marketing teams to foster an environment of innovation and high performance.

Qualifications

• Bachelor's degree in marketing, business, or a related discipline; MBA preferred.
• Minimum of 7 years' experience in product marketing, integrated marketing, or related roles.
• Strong understanding of product management, market segmentation, and customer insight methodologies.
• Experience collaborating with creative teams, managing briefing processes, and providing clear creative direction.
• Exceptional communication and presentation skills, capable of effective collaboration across all organizational levels.
• Proven track record leading cross-functional teams and managing projects from initiation through completion.
• Authorization to work within the United States.

Employee Benefits

• Comprehensive medical, dental, and vision insurance plans.
• Voluntary coverage options including Short-Term Disability, Supplemental Life/AD&D, Accident, and Critical Illness insurance.
• Company-paid Long-Term Disability and Basic Life/AD&D insurance.
• Generous paid time off policy, including 11 holidays annually with 4 floating holidays chosen by employees.
• Retirement savings plans with 401(k) options (traditional and Roth) and company matching contributions.