Director, Pricing (APAC & Europe)

About the company

foodpanda operates as part of Delivery Hero Group, a global local delivery platform focused on making delivery fast, simple, and convenient. The business serves around 65 countries worldwide and is headquartered in Berlin, Germany. Delivery Hero has been publicly listed on the Frankfurt Stock Exchange since 2017 and is included in the MDAX index.

Role overview

The company is looking for a Director of Pricing for APAC & Europe to join the Marketing team and report to the Senior Director of Global Pricing & Subscription. This leadership role will shape pricing direction across multiple brands and markets while influencing global pricing strategy and business growth.

What you will do

You will own pricing strategy execution across 15+ markets in APAC and Europe, spanning the Foodora, foodpanda, and Yemeksepti brands. The role includes leading pricing roadmap development, aligning stakeholders across marketing, product, data, analytics, and management, and driving initiatives that improve profitability, affordability, and market position.

• Set and implement pricing strategy across more than 15 markets in APAC and Europe.
• Lead strategic pricing improvements, including experimentation, operating models, tooling, automation, and AI-enabled solutions.
• Identify, validate, and scale pricing opportunities that increase willingness to pay without harming price fairness or competitiveness.
• Coordinate the pricing experimentation roadmap with cross-functional teams and local market partners.
• Work with product teams to shape customer-facing features that clearly communicate fees in the consumer app.
• Own customer fee P&L targets and delivery for line items worth hundreds of millions of euros.
• Lead and develop a team of about 10 pricing managers and analysts while ensuring alignment across global and regional functions.

Requirements

• At least 10 years of experience in pricing, analytics, top-tier consulting, or a closely related area.
• A bachelor’s degree in Economics, Mathematics, Engineering, Statistics, or another quantitative discipline.
• Strong analytical and problem-solving ability, with hands-on experience using SQL and Python or R.
• Ability to work effectively with senior leaders and diverse stakeholders in complex environments.
• A proactive, self-driven approach with strong comfort solving difficult problems independently.
• Well-developed presentation, communication, and stakeholder management skills, especially in matrixed organizations.

Perks and benefits

• Dynamic, fast-paced, and demanding work setting.
• Opportunity for personal and professional development.
• Regular company and team events.
• International workplace with a strong focus on diversity and inclusion.
• Ownership and responsibility from day one in a rapidly growing global company.
• Free meals, health insurance, dental insurance, and learning and development support.

Additional information

Delivery Hero Group operates in more than 70 markets across Asia, Europe, Latin America, the Middle East, and Africa. Founded in 2011 as a food delivery business, it now employs over 40,000 people globally and is also active in quick commerce, aiming to deliver groceries and household goods in under an hour, often within 20 to 30 minutes.

In July 2024, Delivery Hero SE brought together three of its leading food delivery businesses: foodora and Yemeksepeti in Europe, and foodpanda in Asia. Together, they now form the second-largest organization within Delivery Hero Group and lead food and quick commerce delivery across 18 markets in both regions.

Applicants who are excited to grow, collaborate, and contribute to a global delivery platform are encouraged to express interest in the role.