Director, Paid Social

About Lunar Solar Group

Lunar Solar Group is a dynamic advertising agency focused on partnering with consumer-centric brands to identify growth pathways and implement disruptive marketing tactics. We merge digital marketing proficiency and creative service offerings to help brands scale effectively. Recognized globally as a growth consultancy, technology hub, and full-service digital marketing firm, we tackle complex growth challenges through proprietary technology, innovative strategies, extensive channel expertise, and precise execution. Our success spans multiple industries including durable goods, consumer packaged goods, and SaaS. The company itself is continuing its rapid expansion.

Our Culture

We operate as a fast-paced, highly collaborative team of senior strategists, creatives, and technologists dedicated to pushing the limits of performance creative. We prize ownership, rigor, curiosity, and confidence to challenge assumptions backed by data. Our workforce is committed to celebrating successes, learning swiftly from setbacks, and investing in people development. Whether working remotely or in hybrid settings, our teams act as thoughtful partners to one another and trusted advisers to clients.

Role Overview

The Director of Paid Social will lead and innovate our Paid Social division, offering visionary leadership to stimulate growth, innovation, and operational excellence throughout the agency. This senior leadership position transcends routine campaign oversight by shaping the division's strategic future. The role involves mentoring the department, fostering interdepartmental collaboration, and ensuring alignment of Paid Social strategies with both client goals and agency-wide objectives. It requires a balance of hands-on strategy leadership and forward-thinking initiatives designed to scale the agency and deliver transformative client outcomes.

Responsibilities

• Develop and implement a long-term vision for the Paid Social division that aligns with agency goals and client needs.
• Discover and enact opportunities to innovate operations, processes, and service offerings to facilitate scalable growth.
• Collaborate with leaders from other departments on cross-functional projects to maximize agency and client impact.
• Manage and mentor the Paid Social team, directing their strategy, leadership development, and performance evaluations.
• Create frameworks for leadership growth, talent development, and succession planning.
• Lead talent recruitment and retention strategies to secure top industry talent.
• Ensure clients attain substantial results through strategic oversight and proactive issue resolution.
• Work closely across internal teams to solve client challenges with integrated solutions.
• Drive initiatives to enhance measurement, reporting accuracy, and campaign performance optimization.
• Maintain awareness of industry trends and emerging social platforms to uphold Paid Social excellence, and foster interdepartmental transparency and knowledge sharing.

Required Skills and Qualifications

• Passion to thrive in a rapidly evolving, high-growth company and deliver transformative results.
• A minimum of 8 years experience in Paid Social marketing with proven leadership in scaling digital marketing teams.
• At least 3 years of management experience overseeing teams.
• Preferred experience managing campaigns for direct-to-consumer (DTC) e-commerce brands.
• Proven capacity for cross-functional collaboration and influencing agency-wide initiatives.
• Strong business insight, strategic thinking, and foresight.
• Outstanding verbal and written communication skills for motivating teams and presenting to executives.
• Dedication to mentoring, cultivating leadership, and fostering a high-performance culture.
• A strong personal commitment to challenge oneself, work diligently, and pursue professional growth.

Benefits and Compensation

• Competitive pay within the range of $130,000 to $155,000 annually.
• Comprehensive health, dental, and vision insurance.
• Flexible working hours coupled with options for remote work.
• Opportunities for professional development and training.
• An inclusive, supportive work environment that encourages creativity and innovation.
• 401(k) plan with matching contributions.