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Director of Wholesale Sales

Squishable

Remote · Full Time

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Experience
8+ yrs
Salary
USD 130,000 – USD 150,000 / year
Openings
1
Posted
2 weeks ago
Work mode
Work from home
Education
Bachelor's degree
Eligibility
Professionals with a bachelor’s degree and at least 8 years of wholesale sales experience in toys or consumer products, especially those with specialty toy/gift channel experience and leadership experience, can apply. International sales experience is an added advantage.
Resume
Required to apply

Job description

Job summary

The Director of Wholesale Sales will lead and expand the company’s wholesale channel. This role focuses on setting and carrying out a growth strategy for current accounts while also identifying, winning, and scaling new business.

What you’ll do

  • Grow the core product lines and help shape launch strategies for new products.
  • Lead, coach, and develop an internal sales team of 6 to 8 professionals handling house accounts, trade show execution, and national/key account management.
  • Design and strengthen the inside sales approach, including outreach programs, team training, and incentive planning.
  • Manage and support independent sales representative groups.
  • Deepen relationships with specialty, national, mid-tier, catalog, and buying group customers across the domestic market.
  • Oversee 10 to 15 trade shows each year, including attending major events and representing the company in person.
  • Gather feedback from key wholesale customers through twice-yearly retailer board meetings and turn that input into action.
  • Work directly with customers on custom and white-label production projects.
  • Partner with the product development team to create new product lines and concepts.
  • Support growth of the European subsidiary by helping define and execute the regional expansion plan.
  • Recruit and train independent sales reps or distributors in Europe.
  • Coordinate with production and sourcing teams to select the best product mix for the European market.
  • Increase international market share by working with existing distributors outside Europe and sourcing new distributor leads.
  • Take on additional related responsibilities as needed.

Skills and experience

  • Background in wholesale sales within specialty toys or gifts.
  • Comfort using CRM and ERP tools to manage leads and customer relationships; NetSuite experience is helpful but not mandatory.
  • Ability to build practical reports, interpret KPIs, and present recommendations to senior leadership.
  • Strong command of Microsoft Office, especially Excel and Word at an intermediate level.
  • Clear written and verbal communication, including strong presentation skills.
  • Ability to adapt quickly to changing market conditions and frequent product launches.
  • Experience with merchandising concepts such as end caps, feature displays, POP materials, shelf signage, and planograms.
  • Self-directed work style with the ability to manage multiple priorities and deadlines at once.

Qualifications

A bachelor’s degree is required, ideally in business, sales, or marketing. An advanced degree is preferred. The role calls for at least 8 years of successful sales experience in toys or consumer products, with exposure to a broad mix of account types. International sales experience, either direct or through distribution partners, is preferred but not required.

Compensation and travel

The expected salary range is $130,000 to $150,000, plus bonus potential. This is a remote role and may require up to 50% travel.

Benefits

  • Employer covers 100% of health insurance costs.
  • Employer covers 100% of short- and long-term disability insurance.
  • Employer covers 100% of life insurance.
  • Affordable vision and dental coverage.
  • 18 PTO days each year, plus 2 floating holidays.
  • 401(k) with employer matching.
  • Employee discount on products.

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