Director of Sales and Marketing

About the Company

Situated in Singapore's vibrant Duxton Hill area, adjacent to Chinatown and the central business district, the hotel thrives in a neighborhood known for its artisan cafes, top-tier dining, galleries, and boutiques. Mondrian has established itself as a distinguished presence at this prime location.

Role Overview

The Director of Sales and Marketing is tasked with steering the hotel's commercial direction to maximize revenue, enhance market share, and elevate brand recognition across all income-generating segments. Responsibilities encompass overseeing Sales, Marketing including Digital Marketing, Public Relations, and Business Development, ensuring these areas align with the hotel's goals and brand ethos.

Key Responsibilities

• Craft and implement the yearly commercial strategy and business plan to meet revenue and profitability goals.
• Spot emerging market opportunities, new business areas, and additional revenue channels.
• Keep abreast of market trends, competition, and economic factors to adapt strategies proactively.
• Work closely with the General Manager and Revenue Management on pricing, forecasting, and demand planning.
• Lead and motivate the Sales team to meet targets across room bookings, banquets, catering, corporate and leisure segments, MICE, wholesale, and groups.
• Develop strategic accounts and nurture relationships with corporate clients, travel agencies, event organizers, and government bodies.
• Set individual sales goals and regularly review team performance.
• Engage in client meetings, presentations, networking, and industry trade events.
• Design and manage integrated marketing campaigns that boost brand awareness and generate quality business leads.
• Supervise digital marketing efforts such as website analytics, SEO/SEM, email marketing, paid advertisements, and social media platforms.
• Ensure all marketing materials are consistent with brand standards.
• Collaborate with creative partners and internal teams to deliver impactful marketing initiatives.
• Coordinate with Revenue Management to maximize occupancy rates, average daily rates, RevPAR, and overall hotel revenue.
• Drive demand across hotel outlets, including rooms, restaurants, bars, events, and additional services.
• Analyze commercial outcomes periodically and implement necessary corrective measures.
• Identify and cultivate strategic partnerships to broaden market reach.
• Initiate programs to expand corporate accounts, MICE business, and long-term stays.
• Maintain an updated pipeline of potential clients and track conversion performance.
• Hire, mentor, and retain a successful commercial team fostering a culture of collaboration and high performance.
• Conduct regular assessments and developmental planning for team growth.
• Promote teamwork among Sales, Marketing, Revenue Management, Reservations, and Operations departments.
• Develop and oversee the annual Sales and Marketing budget ensuring efficient use of funds with a focus on ROI.
• Monitor operating expenses and produce monthly reports, forecasts, and business reviews.
• Build and maintain relationships with owners, brand officials, tourism boards, corporate partners, and industry groups.
• Represent the hotel at industry events, exhibitions, and networking functions.
• Support reporting requirements for ownership and other commercial presentations.
• Ensure adherence to corporate policies, brand standards, legal and data protection regulations.
• Maintain accurate commercial documentation, contracts, and account management records.

Additional Information

No specific additional perks or conditions were outlined for this role beyond the comprehensive responsibilities and company information provided.