Director of Product Marketing, Investing

Overview

Wealthfront seeks an experienced Director of Product Marketing to spearhead the go-to-market strategies for its Managed and Self-Directed investing offerings. Reporting directly to the VP of Marketing, this role involves assembling and leading a top-tier product marketing team by leveraging deep customer insights, crafting compelling product narratives, driving operational excellence in go-to-market execution, and collaborating closely on the product roadmap with various departments including Product, Design, Engineering, Creative, Research, and Data Science.

Role Insights

The product marketing function at Wealthfront is pivotal in shaping product roadmaps, pinpointing and confirming target segments, refining positioning, and scaling proven products. Ideal candidates demonstrate ability to validate and define value propositions and growth hypotheses, thrive amid ambiguity, embrace iterative testing, and command both qualitative and quantitative data fluency. Leadership and cross-functional communication skills are essential, supported by a product-led growth orientation.

Key Responsibilities

• Lead the product marketing team in planning and executing strategies for new product launches, from identifying initial audience segments to developing engaging positioning and expanding distribution for products achieving market fit.
• Collaborate with product, consumer research, engineering, and design teams to formulate a product roadmap addressing unmet customer needs and unlocking growth.
• Develop clear, insight-driven creative briefs for creative teams to implement.
• Present business performance and insights to the executive leadership team.
• Monitor cultural trends continuously to inform creative and product strategies.
• Manage and mentor experienced product marketers, fostering a culture of excellence, curiosity, and respect.

Candidate Qualifications

• At least 8 years of experience in consumer product marketing or growth marketing, preferably within technology or startup environments.
• Exceptional storytelling aptitude with strong communication, presentation, and writing capabilities.
• Strategic mindset balancing creativity with effective marketing execution.
• Proven ability to impose clarity on ambiguity, utilize structured frameworks, and translate insights into actionable plans for complex objectives.
• Data-driven approach with familiarity in analysis, A/B testing, and messaging experiments.
• Humble leadership style with a hands-on approach that uplifts team members.
• Experience in managing and developing marketing teams.
• Knowledge of personal finance is advantageous but not mandatory.
• Bachelor's degree or higher required.

Compensation & Benefits

The estimated annual salary ranges from $196,000 to $221,000 USD plus equity options. Additional benefits include medical, vision, and dental coverage; 401K plan; generous time-off policies; parental leave; wellness reimbursement; professional development opportunities; employee investing discounts and more.

About Wealthfront

Wealthfront's mission is to create a financial system favoring individuals rather than institutions by delivering technologically driven, affordable, and user-friendly financial products designed to help modern investors manage and grow their wealth. Their product suite includes a high-yield Cash Account, commission-free Stock Investing Account featuring curated collections, and multiple automated portfolio options employing advanced tax-saving strategies. Trusted by over 1 million clients with over $90 billion under management, Wealthfront continues to innovate in reshaping the financial services industry.

Diversity and Compliance

Wealthfront is an equal opportunity employer valuing diversity and prohibits discrimination based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability. Please note that investment products carry risks including loss of principal, and financial and tax advice are not provided.