Director of National Accounts

About Botanic Tonics

Botanic Tonics creates plant-based products designed to help people pause, reset, and reconnect with the moment. The company focuses on thoughtfully formulated supplements made with noble kava root and other functional botanicals that have been used for generations.

The product line includes feel free CLASSIC tonic and capsules, which combine noble kava root with natural kratom leaf to provide calm, focused energy without caffeine. feel free Kava Maté blends noble kava root with yerba mate for sustained energy and includes 60 mg of natural caffeine per serving. These blends are intended to support a chilled, energized state that helps sharpen focus and lift mood.

Founded in 2020, the company now serves more than 6 million servings each month and is sold in over 27,000 retail locations across the United States. Its premium plant-based supplements are produced in an FDA-registered, cGMP-certified facility in Broken Arrow, Oklahoma, with quality, science, and safety guiding the manufacturing process.

Role Overview

Botanic Tonics is hiring a Director of National Accounts to accelerate growth within the national convenience store channel. The role calls for a strategic sales leader who understands the convenience retail landscape, can build strong commercial relationships, and knows how to create and execute plans that expand distribution and sales.

Key Responsibilities

• Identify and pursue new opportunities in the chain store segment and take ownership of opening doors with prospective national accounts.
• Partner with marketing to build focused sales and promotional plans that highlight the brand’s key differentiators.
• Create and sustain durable relationships with important national chain accounts.
• Learn each account’s business in depth and use that knowledge to shape account-specific strategies that support sales growth and partnership expansion.
• Handle contract discussions and ongoing contract management while protecting the company’s interests and commercial objectives.
• Use financial understanding to structure and negotiate deals in a way that supports Botanic Tonics’ advantage.
• Track market shifts, competitor activity, and consumer preferences in the product category on an ongoing basis.
• Adjust sales plans as the market changes and new opportunities emerge so share can be maintained and grown.
• Act as the main representative and advocate for the company’s products in all account-facing interactions.
• Ensure product positioning and brand messaging remain consistent with company standards and values.
• Define, monitor, and evaluate account performance metrics and use data to guide decisions.
• Provide regular updates to senior leadership, including account analysis, market observations, and strategic recommendations.
• Work closely with marketing, DSDs, and supply chain teams to execute account strategies smoothly.
• Share market intelligence and strategic thinking that can inform broader company direction.
• Potentially build and lead a team over time, including hiring, coaching, and driving strong performance.

Qualifications

• Bachelor’s degree in Business, Sales, Marketing, or a related discipline; a master’s degree or relevant industry certification is considered an advantage.
• At least 8 years of professional experience.
• Minimum 2 years of experience leading key or national account relationships with direct responsibility for HQ-level management.
• Demonstrated success in meeting and exceeding sales targets and growing similar accounts or businesses.
• Background in consultative selling with the ability to build persuasive value propositions and develop relationships from C-suite leaders to factory-floor stakeholders.
• Strong negotiation, communication, and presentation abilities.
• Strategic mindset with an entrepreneurial approach.
• Solid analytical ability and comfort making decisions based on data.
• Strong interpersonal skills and the ability to build lasting business relationships.
• Capable of working independently and leading initiatives.

Benefits

The benefits package includes comprehensive medical, dental, and vision coverage, a 401(k) match, family leave, PTO, and a paid holiday schedule.

Equal Opportunity and Additional Information

Botanic Tonics is an equal opportunity employer and considers applicants without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identity, sexual orientation, military liability or service status, or any other status protected by federal, state, or local law.

If you want to check the status of your application, you will be contacted directly by the relevant human resources representative if you are chosen for further consideration.

The company may choose to delay or close the opening at any time.