Director of Marketing

Company overview

My Niche Apartments is a Charlotte-based real estate development and property management company focused on class-A multifamily communities. It operates as the multifamily arm of Lat Purser & Associates, a commercial real estate firm established in 1961. The organization develops and acquires premium apartment communities throughout North Carolina, South Carolina, and Georgia, and values a team culture that combines deep industry knowledge with a modern, resident-centered mindset.

Role summary

This full-time, on-site position in Charlotte, NC is responsible for shaping and directing marketing efforts across My Niche Apartments’ multifamily portfolio. The role centers on brand development, strategic campaign planning, and improving overall marketing effectiveness for the communities under management.

What the role involves

The Director of Marketing will build and run marketing plans, guide both digital and traditional advertising efforts, and oversee property-level initiatives that support leasing performance. A major part of the job is working closely with leasing and operations teams to help raise occupancy and improve revenue outcomes.

The position also requires tracking market conditions, sharpening audience targeting and messaging, managing budgets, maintaining vendor partnerships, and making sure brand standards stay consistent across all properties. Performance reporting, strategy optimization based on results, and collaboration with senior leaders on growth plans are also key parts of the role.

Qualifications and experience

Ideal candidates bring strong marketing management capability, along with the ability to lead campaigns and define brand positioning across multiple communities. Background in market planning and market research is important for building data-driven initiatives and spotting opportunities in the region.

Experience in sales and cross-team collaboration is valuable, especially for aligning marketing with leasing goals and revenue targets. Prior work in real estate, multifamily housing, or property management marketing is a major advantage.

Applicants should be comfortable using digital marketing tools, analytics platforms, and CRM or property management software. The role also calls for proven leadership experience in managing projects, budgets, outside agencies, or vendors. Strong written and verbal communication skills are needed to present recommendations and findings to stakeholders.

Education

A bachelor’s degree in Marketing, Business, Communications, or a closely related field is preferred, although equivalent professional experience may also be considered.

Additional information

This is a full-time position based onsite in Charlotte, NC. No stipend or salary amount was specified in the source material.