Director of Marketing

About Gather

Gather is a global ministry dedicated to sparking a revival movement through large-scale events, discipleship programs, and digital storytelling. Beginning with the influential Gather25 event, it has catalyzed tens of thousands of faith renewals and community transformations worldwide. The organization's mission is to fuel revival fires, creating environments for people to encounter God's presence, collaborate on kingdom projects, and share their faith.

Led by Jennie Allen, Gather aims to bring together 1 billion people by 2033, inspire 250 million faith commitments, unite 1,000 cities, and deploy 1 million intercessors praying for revival. Partnering with global, kingdom-aligned entities, Gather develops discipleship tools, enhances its digital impact, and fosters a global gospel transformation movement.

Role Overview

The Director of Marketing stewards Gather’s complete marketing strategy and is accountable for all related performance metrics. This role manages brand, communications, and storytelling, converting strategy into actionable plans covering campaigns, content, lifecycle, and paid media. The Director oversees the entire funnel from awareness through attendance to host conversion, measured weekly.

Empowered with authority and responsibility, this leader establishes plans, controls budget allocation, and makes strategic adjustments such as campaign prioritization and spending shifts. They lead a multi-disciplinary team executing campaign, content, lifecycle, and paid channel activities and maintain uniformity, clarity, and engagement of Gather’s brand globally. Collaboration is key—partnering with Engagement on host conversion and Events on attendance maximization ensures collective funnel success.

Primary Responsibilities

• Champion Gather’s mission and values with integrity and authentic leadership.
• Develop and sustain the integrated marketing strategy for major events including Gather27, IF:Gathering, Cities, and year-end initiatives with sound objectives and budget plans.
• Translate strategic goals into practical working plans encompassing targeted campaigns, aligned content, user lifecycle journeys, and paid media channels with measurable returns.
• Safeguard Gather’s brand identity, messaging, and creative direction to ensure consistent excellence across all visual and media outputs, with potential delegation as the team grows.
• Lead both internal and external communications and oversee PR partnerships to maintain message clarity and coherence worldwide.
• Implement systems for collecting impactful stories from the field and harness these narratives to inspire and sustain campaign momentum.
• Manage the marketing funnel comprehensively, pinpointing issues through weekly metrics, making corrective decisions, and owning the outcomes.
• Conduct weekly steering reviews of marketing performance with analytics partners, making data-driven decisions promptly and transparently.
• Oversee budget discipline, dynamically reallocating spend based on campaign performance and maintaining transparency with leadership.
• Collaborate across teams to optimize registration-to-host conversion rates, attendance engagement, and partnership activation to extend Gather’s reach.
• Recruit, guide, and align a diverse marketing team across functions, cultivate a positive, creative work culture, and prioritize sustainable team growth over individual heroics.
• Operate within established project systems for intake, capacity, and workflow management to ensure streamlined execution of marketing initiatives.
• Maintain regular operational rhythms including weekly reviews, monthly planning, and post-campaign learning integration.
• Engage in necessary travel to represent Gather at key events and support marketing efforts.

Qualifications

• Minimum of 7 years marketing experience, including at least 3 years in leadership roles managing funnel performance across multiple programs.
• Preferred background in event-driven, nonprofit, ministry, or community-centered organizations.
• Proven expertise in integrated marketing planning covering campaigns, content, lifecycle, and paid advertising.
• Strong experience leading brand management, communications, PR, and agency collaborations.
• Expertise in funnel metrics such as registration, attendance, conversions, cost per result, and attribution, with competence to defend models in leadership settings.
• Demonstrated budget management proficiency, maintaining cost discipline, optimizing channel mix, and reallocating spend based on performance data.
• A balanced skill set combining creative messaging abilities with analytical data evaluation.
• Collaborative partnership approach with decisiveness in marketing decision-making.
• Track record of building effective teams and operational rhythms, favoring systematic reviews over one-time efforts.
• Proficient in HubSpot and major paid platforms such as Meta and Google; platform administration handled by the tech team.
• Strong alignment with Gather’s mission and values and a heartfelt commitment to revival and the Church.

Reporting and Logistics

• Reports to the Vice President of Marketing & Communications.
• Supervises current roles in Design, Email Marketing, and Internal Communications; expanding to include campaigns, content, lifecycle, and paid marketing functions.
• Collaborates with the Marketing Operations Manager, who reports to the VP.
• This is a full-time exempt position with a 40-hour work week.
• Remote work model with a requirement for quarterly travel to All Team meetings.

Benefits

• Employer-provided healthcare coverage for the employee and family, fully paid by the organization.
• Hospitalization insurance plan paid by the employer.
• Unlimited paid time off available to support work-life balance.