Director of Marketing Operations and Digital Experience

About the Role

This senior leadership position is dedicated to establishing scalable marketing operations, enhancing digital experiences, and fostering measurable business growth within a technology-driven and collaborative environment. The Director will oversee the integration of marketing technology, analytical reporting, and operational strategies to boost customer engagement and overall business performance.

Key Responsibilities

• Lead and develop teams responsible for Marketing Operations and Analytics, Digital Experience, and Digital Media.
• Define team goals, workflows, performance standards, and accountability systems.
• Promote a culture centered on collaboration, continuous innovation, and customer focus.
• Drive marketing operations strategies that encompass campaign management, lead lifecycle, attribution models, reporting, and performance assessments.
• Implement governance frameworks to align marketing initiatives with business objectives effectively.
• Apply Agile marketing methodologies including sprint planning, prioritization, and resource allocation to facilitate ongoing process improvements.
• Manage marketing analytics, establish reporting protocols, and create executive dashboards measuring key metrics.
• Convert marketing and customer-related data into strategic insights and actionable recommendations.
• Lead initiatives to improve website strategy, optimize digital customer journeys, and enhance conversion rates.
• Supervise SEO, website analytics, marketing automation, and digital media performance programs.
• Administer marketing technology platforms such as CRM systems, automation platforms, analytics tools, and their integrations.
• Collaborate with technology, revenue operations, legal, privacy, sales, product, and customer success teams to maintain data integrity, compliance, and operational alignment.
• Assess and deploy tools and processes aimed at increasing scalability, automation, and overall marketing efficiency.
• Represent marketing operations at strategic planning meetings, enterprise-wide initiatives, and business reviews.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related discipline, or commensurate experience.
• At least 8 years of progressive experience in marketing roles.
• Minimum 5 years managing and mentoring marketing teams.
• Substantial expertise in leading marketing operations, digital marketing, analytics, reporting, and performance optimization.
• Experience with Agile or Agile-inspired marketing workflows and cross-functional project leadership.
• Practical knowledge of Salesforce, Pardot/Marketing Cloud Account Engagement, marketing automation, analytics, and reporting tools.
• Adept in developing executive dashboards, KPI frameworks, and data-driven assessment reports.
• Strong analytical skills with the ability to transform complex datasets into strategic business guidance.
• Excellent project management, communication, leadership, and stakeholder engagement capabilities.
• Track record of influencing multiple business units and advancing operational enhancements.
• Deep understanding of digital experience strategy, customer journey mapping, and conversion rate optimization.
• Capability to thrive in a fully remote setting and manage workload autonomously.
• Authorization to work legally in the United States.

Preferred Attributes

• Background in cybersecurity, technology, SaaS, or B2B sectors.
• Experience leading website strategy and digital transformation initiatives.
• Familiarity with marketing technology system integrations, reporting architecture, and analytics platforms.
• Knowledge of privacy standards, consent management, and marketing compliance.
• Proven ability to scale marketing operations within high-growth organizations.

Compensation and Benefits

• Competitive total annual compensation approximately between $114,700 and $200,700.
• Comprehensive healthcare coverage including medical, dental, and vision starting immediately upon employment.
• Options for health savings accounts and flexible spending accounts.
• 401(k) retirement plan with matching contributions from the employer.
• Employee wellness programs supported by wellness benefits.
• Paid leave including time off, holidays, and family bonding leave.
• Paid opportunities for volunteering.
• Eligibility for performance-based bonuses.
• Access to professional development, tuition reimbursement, and student loan repayment assistance programs.
• Employee assistance and referral programs in a supportive and inclusive remote work culture valuing growth and engagement.