Director of Marketing (m/w/div/kA)

About us

ABION Hotel Berlin, Hotel Telegraphenamt and the BOLLE Festsäle form a hotel and event group in Berlin that combines contemporary hospitality, historic buildings and flexible venues across several locations. Hotel Telegraphenamt, once Germany’s most elaborate post office building, now offers adaptable spaces for corporate meetings, conferences and premium events. The ABION Hotel on the River Spree features elegant rooms, strong conference facilities, the Spreebogen area with ABION Villa, CARL & SOPHIE Spree Restaurant and the historic yacht Aida. The BOLLE Festsäle are located in a listed clinker-brick building that used to house the Carl Bolle dairy and provide more than 3,000 m² of space, including a grand hall and chapel for congresses, exhibitions and evening events. Together, these brands represent distinctive places where history and modern hospitality meet.

Your responsibilities

• Shape and deliver the marketing and brand strategy for Telegraphenamt Hotel Berlin.
• Lead, guide and further develop the marketing team.
• Plan and coordinate all online and offline marketing activities, including the website, social media, campaigns and print.
• Own the brand presence, corporate design and core messaging.
• Manage external agencies and service providers.
• Work closely with Sales, Events and Revenue Management to drive leads and revenue.
• Prepare and monitor the marketing budget, track KPIs and report results to management.
• Observe market developments and competitor activity, then translate insights into concrete actions.

Your profile

• You should have completed vocational training or a degree in marketing, communications, business administration, hospitality management or event management, or bring an equivalent qualification.
• You need several years of experience in strategic and operational marketing, preferably in hospitality, gastronomy or a related hotel environment.
• You should have proven experience in building brands and running integrated marketing campaigns across online and offline channels.
• Strong knowledge of digital marketing is required, including SEO, SEA, social media, email marketing and website optimisation.
• You should bring strong conceptual and analytical skills, together with a solid understanding of KPIs, ROI and budget control.
• Leadership experience and the ability to develop, motivate and advance a team are important.
• You need a high level of personal responsibility, strong organisational skills and the ability to deliver results.
• A professional manner, excellent communication skills and a good eye for brand aesthetics are essential.
• Fluency in both German and English, spoken and written, is required.

Benefits

• Staff discounts on food and beverage services, spa treatments and selected cultural and event highlights.
• Access to corporate benefits on additional products and services.
• Cleaning of workwear is covered by the employer.
• Referral bonus for successfully recommended employees.
• 28 days of annual leave.
• Above-tariff pay plus Christmas bonus.
• Employer support for capital-forming benefits.
• Individual development and training opportunities, such as cross-training and task forces.
• Company health management program.
• Free, balanced, healthy and varied meals in the team bistro.
• Individual recognition for birthdays and work anniversaries.
• A Green Promise: the company says it contributes actively to living in harmony with nature through responsible action.