Director of Marketing

Overview

Crystalbrook Collection invites an inventive and proactive Director of Marketing to lead the launch and ongoing brand development of Crystalbrook Aurora, an exciting new hotel in Canberra. This role is central to the hotel's pre-opening and beyond, tasked with establishing its brand identity, driving customer demand, and positioning it as a premier hospitality and lifestyle destination in Canberra.

Key Responsibilities

• Collaborate closely with the Group Director of Marketing and Hotel General Manager to craft and deploy the pre-opening marketing strategies and launch campaigns.
• Steer brand marketing initiatives encompassing digital platforms, social media, public relations, CRM, guest engagement, local marketing, activations, and partnerships.
• Design and implement integrated campaigns to boost visitation across accommodation, dining, spa, and event services.
• Manage comprehensive digital campaign processes, from planning to execution, coordinating with agencies and internal design teams.
• Analyze performance metrics to guide budget distribution and optimize marketing spends effectively.
• Supervise creative asset production ensuring all materials, including signage and advertisements, align with the brand and target audiences.
• Develop strategic alliances to augment the hotel's reputation locally and regionally.
• Oversee public relations, media outreach, and influencer collaborations to increase brand exposure.
• Provide ongoing insights and reports to continuously enhance marketing effectiveness.

Candidate Profile

The suitable candidate will be an experienced, confident marketing professional with a broad skill set in digital and brand marketing, specifically within hospitality, lifestyle, or premium destination brands. This leadership position requires a strategic thinker who merges creativity with measurable commercial results, thrives in fast-paced environments, and possesses strong relationship-building skills. Passion for narrating unique brand stories and engaging local communities is essential, as is enthusiasm for shaping a new hotel’s market perception from inception.

About Crystalbrook Collection

Crystalbrook Collection champions thoughtful, bold, and experience-focused hospitality. Team members operate with customer obsession, courage, and collaboration to deliver exceptional experiences to guests and colleagues alike. Becoming part of Crystalbrook Aurora’s leadership means contributing to one of Canberra’s most anticipated new hospitality offerings.