Director of Loyalty B2B & Partnerships, MEA APAC

About Accor

Become part of Accor, a vast network spanning over 5,500 hotels, 10,000 restaurants, and lifestyle venues across 110 countries. Join a community of more than 5,000 passionate Corporate Heartists® where your individuality is celebrated and growth opportunities exceed limits. Your contributions impact customer experiences, colleagues, and promote responsible hospitality practices globally.

Role Overview

We are seeking a Director of Loyalty B2B & Partnerships to join our Sydney corporate office. This position is pivotal in expanding and activating Pacific loyalty partnerships and managing the B2B loyalty value proposition and marketing initiatives across the MEA APAC region, including the Middle East, Africa, Turkey, Asia, and the Pacific.

Key Responsibilities

• Set strategic objectives for loyalty partnerships aligned with business and market demands, steering the initiative roadmap with stakeholder consensus.
• Serve as the primary liaison for Strategic and Regional Partners by coordinating joint campaigns and identifying new growth avenues to boost portfolio revenue.
• Oversee full-cycle partner onboarding and integration, including contract negotiation, legal processes, and commercial agreements within the central framework.
• Enhance the ALL Accor loyalty partnership ecosystem to maintain its leadership position in the Pacific market.
• Regularly track key performance indicators, analyze outcomes, and communicate insights to stakeholders.
• Collaborate with internal departments such as Loyalty Operations, Brands, and Marketing to activate partnership initiatives and leverage advertising avenues.
• Engage with national tourism organizations in Australia, New Zealand, and the Pacific Islands in coordination with commercial and marketing teams.
• Develop and sustain the ALL Accor B2B value proposition targeting corporate, MICE, and group sectors.
• Lead comprehensive B2B marketing campaigns throughout over 40 countries.
• Work closely with global Loyalty, Sales, and Marketing teams to boost enrolment, activation, and retention metrics.
• Represent Accor and the ALL loyalty program at industry and partner events.

Required Qualifications and Experience

• Over 10 years of senior commercial leadership experience, preferably in hospitality or related industries such as financial services, airlines, or loyalty programs.
• A Master's degree in Marketing, Business, Business Management, Hospitality, or a related discipline.
• Proven ability in developing and executing loyalty program strategies and creative customer engagement initiatives.
• Experience operating in multi-market environments with matrix reporting structures.
• Expertise in partnership development, contracts, and account management.
• Entrepreneurial attitude with strategic insight into new partnership opportunities and innovative models.
• Excellent skills in communication, negotiation, and project management.
• Strong alignment with Accor's values and Heartist culture, acting as a role model.

Additional Information

Accor values inclusion and strives to attract and nurture diverse talent. Candidates must currently hold full working rights in Australia to be eligible. Recruitment processes may occur before the advertised application deadline, and we encourage early application submission. Accor reserves the right to close the vacancy earlier if suitable candidates are found.