Director of Growth & Demand Generation (Full-Stack Marketing Leader)

Company Overview

pubGENIUS is a premier React.js and Next.js development and AdTech startup delivering web and AI solutions to clients across the US and Europe. We specialize in long-term, reliable engineering partnerships for brands in stringent sectors such as Fintech, Healthcare, AI, and Enterprise B2B SaaS & Cloud Infrastructure, where technical precision and regulatory compliance are critical.

Role Summary

We are seeking an exceptional, full-stack Director of Growth & Demand Generation to oversee the entire sales pipeline. This is not a conventional brand marketing role but a strategic growth leadership position focused on engineering a high-conversion global sales pipeline through data-driven, targeted campaigns aimed at senior decision-makers within high-budget enterprises.

Key Responsibilities

• Develop, implement, and refine multi-channel demand generation campaigns that seek and secure premium clients across diverse industries.
• Design, build, and manage enterprise-level outbound messaging infrastructure using advanced tools for identity enrichment and contact intelligence to ensure direct deliverability into primary inboxes of technical executives and decision-makers.
• Maintain rigorous tracking and analysis of pipeline data to optimize campaign effectiveness, conversion rates, and velocity. Work alongside marketing resources executing web assets and paid acquisition driven by your data insights.
• Partner with technical and project management teams to convert successful projects into compelling technical case studies, white papers, and data-driven sales materials.
• Be fully accountable for key performance indicators including Sales Qualified Leads (SQLs), Cost Per Acquisition (CPA), pipeline velocity, and closed-won revenue.

Candidate Profile

• A data-driven marketer who bases decisions on statistical testing, deliverability analytics, and conversion metrics to create repeatable growth.
• Possesses over four years of B2B marketing experience within custom software development agencies or premium IT consulting firms.
• Proven track record of cultivating campaigns that helped secure six- or seven-figure enterprise service contracts.
• Exceptional copywriting ability to craft sophisticated, attention-grabbing emails that stand out in busy inboxes.
• A highly autonomous self-starter capable of managing strategy, personalized communications, and funnel audits independently.

Benefits and Work Culture

• Complete ownership of the company’s growth strategy working directly with executive leadership and project teams.
• Remote work flexibility with the option to work from anywhere.
• Flexible working hours tailored to your productivity and lifestyle.

Additional Information

• Applications must be submitted through the designated application process; no correspondence via social media or email will be considered.
• We do not collaborate with recruitment agencies; applications must be made directly.
• pubGENIUS is committed to equal opportunity employment, valuing merit and qualifications without discrimination on any legally protected grounds.